SEO Content Manager

September 6

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Black & White Zebra

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We're the media tech company helping millions of people succeed at work.

online media • publishing • technology • community • training

11 - 50

Description

• Meticulously plan and prioritize the cluster development for specific publications • Develop, execute and map keyword plans for those clusters that map to our internal customer journeys • Deep dive into research for keyword potential and business impact • Create internal linking plans, map and track the implementation • Identify content to upgrade and update on a monthly basis • Monitor and critically analyze cluster performance using the results to inform the ongoing content strategy for specific publications • Identify opportunities for incorporating AI-driven content solutions to enhance our content production, distribution, and personalization efforts • Identify, evaluate, and advise on cannibalizing content on an ongoing basis • Develop content structure, formats, best practice frameworks and guidelines to ensure streamlined, consistent and high-quality content creation • Work with our Editorial team to provide guidance and support in sticking to the plan • Give perspectives on improving and adding value to our content offering • Proactively report and monitor SEO performance with actionable advice

Requirements

• 3 - 4+ years of SEO experience developing successful SEO editorial strategies as an SEO Specialist, SEO content strategist, or similar • Proven success in driving significant organic traffic growth and achieving ambitious goals - able to show examples of enhancing or building a strategy and how that impacted performance • Be grounded in solid SEO content fundamentals and inherently know how each touchpoint impacts our search performance and business goals • A propensity to innovate and create new ways to think about, and find, keyword topics • Being adaptable and self-motivated • A master in prioritization and organization • An ability to creatively approach problem-solving • Internal linking expertise and ideas on how to operationalize a framework at scale • Have run and executed content cannibalization analysis • Fluency with Ahrefs, SEMRush, Google Search Console, and any suite of tools required to get the job done • Strong reporting skills with a visual reporting tool such as Looker Studio or similar • A strong perspective on content and AI (and how that may impact a media publisher) • Be comfortable distilling SEO concepts and advising senior editorial professionals • Bring new ideas: approaches, tools, websites, platforms for us to test and adopt • Be comfortable understanding content performance (data) and bringing insights + actionable next steps