We're the media tech company helping millions of people succeed at work.

Through our publications and communities we help people get skilled, confident and connected. 

We support organizations with better led teams, equipped with the right tools, knowledge and skills.

Black & White Zebra

SEO Marketing

Manage SEO strategy for Black & White Zebra's growing content portfolio.

• Meticulously plan and prioritize the cluster development for specific publications
• Develop, execute and map keyword plans for those clusters that map to our internal customer journeys
• Deep dive into research for keyword potential and business impact
• Create internal linking plans, map and track the implementation
• Identify content to upgrade and update on a monthly basis
• Monitor and critically analyze cluster performance using the results to inform the ongoing content strategy for specific publications
• Identify opportunities for incorporating AI-driven content solutions to enhance our content production, distribution, and personalization efforts
• Identify, evaluate, and advise on cannibalizing content on an ongoing basis
• Develop content structure, formats, best practice frameworks and guidelines to ensure streamlined, consistent and high-quality content creation
• Work with our Editorial team to provide guidance and support in sticking to the plan
• Give perspectives on improving and adding value to our content offering
• Proactively report and monitor SEO performance with actionable advice

Black & White Zebra Jobs in New York City

Black & White Zebra

SEO Content Manager

Black & White Zebra