Growth Marketing Manager

August 27

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Canary Technologies

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Canary Technologies is a leader in hospitality technology that provides hoteliers with simple and secure solutions.

PCI Compliance

11 - 50

Description

• Own Campaign Strategy & Execution for Specific Verticals and Segments • Develop and implement comprehensive marketing strategies across multiple platforms, ultimately owning growth marketing for certain segments and verticals • Manage and optimize end-to-end campaign execution, from planning to analysis • Coordinate with internal teams and external partners to ensure cohesive and impactful campaign delivery • Plan and execute end-to-end marketing campaigns for regional events, including webinars, sales-driven events and local meetups, with a strong focus on European markets • Collaborate with sales teams and stakeholders to maximize event visibility and engagement • Measure and analyze the effectiveness of regional marketing efforts and adjust strategies as needed • Design and execute targeted email marketing campaigns to drive engagement and demand • Develop personalized email content and strategies • Analyze email campaign metrics and leverage insights to improve open rates, click-through rates, and conversions • Create strategy on how to leverage various digital marketing opportunities, including Google Ads, Social Ads and local media/regional partnerships across different geographies and languages • Integrate digital campaigns together with other channels, to ensure a consistent message and experience for customers and prospects • Utilize data-driven insights to guide marketing strategies and decisions • Track and analyze key performance indicators (KPIs) to assess campaign effectiveness and identify growth opportunities • Provide regular reports and recommendations to senior management based on campaign performance and market trends

Requirements

• 3+ years of experience in growth marketing, field marketing, digital marketing, or a related role with a proven track record of managing successful multi-channel campaigns • B2B SaaS and start-up experience is a plus • Strong understanding of regional event marketing, particularly pre and post event marketing • Familiarity in leveraging marketing automation tools (Salesforce, Marketo, Salesloft) and digital advertising platforms (e.g., Google Ads, LinkedIn) • Strong project management skills with the ability to handle multiple campaigns simultaneously and meet deadlines • Excellent analytical skills with the ability to interpret data and make data-driven decisions • Exceptional communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners