Director of Product Led Growth

August 16

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Helping businesses create marketing that matters. We #StandWithUkraine

Content Intelligence • SAAS • SEO • Search Marketing • content marketing

201 - 500

Description

• Develop and execute a comprehensive PLG strategy • Lead a cross functional team developing and executing product led initiatives across the entire customer life cycle • Work closely with the product, UX and engineering teams to identify and prioritize features that will drive customer acquisition, activation and conversion in product • Analyze user behavior and customer feedback to develop data-driven hypotheses for improving product acquisition and activation • Continuously measure and optimize PLG initiatives and campaigns through testing and data analysis

Requirements

• 8+ years of experience in growth marketing and/or product management roles, with a strong focus on PLG, PLS and growth initiatives • Strong exposure and PLG experiences in B2B enterprise SaaS companies, ideally alongside a hybrid GTM motion that includes direct enterprise sales • Experience leading high-performing cross functional growth teams • Strong understanding of self service customer acquisition and conversion strategies, including in product activation, onboarding, and upsell/cross • Demonstrated success in improving product adoption and retention through data-driven hypothesis testing • Strong analytical data skills and experience using data to inform decision-making • Experience working with product, UX and engineering teams to develop and prioritize features that drive customer engagement and retention • Excellent communication and collaboration skills, with the ability to work effectively across diverse functions and teams • Bachelor's degree in marketing, business, computer science/technology, or related field. Master's degree preferred • Experience working in a B2B SaaS company required • Website Technology and/or Digital Marketing experience a plus

Benefits

• Competitive, performance-based compensation • Eligible for a 20% corporate bonus