Senior Digital Media Buyer (Programmatic)

February 29

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Critical Mass

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We design experiences for brands we love. Anywhere we go, digital is our home. Canada + The World, Since ’96.

Digital Marketing • Brand Launch & Experience • User Experience & Interaction • Design • Insight & Planning

501 - 1000

Description

• The Senior Associate, Digital Activation is the day‐to‐day steward on the business and is on the front lines of developing and activating both tactical and custom digital recommendations to meet our clients’ goals. • They evaluate and assess vendors using proprietary research tools and industry knowledge. • Negotiate and execute media buys, collaborate with digital partners to develop test and learn opportunities. • Be up to speed and fluent on the ever-evolving digital landscape and industry trends. • Analyze and optimize plans based on KPI’s and surface insights from data for client reporting. • Help navigate challenges, attention driven and find solutions and not be afraid to ask for help. • Develop and train the Associates, via mentorship, arrange training sessions and manage their daily workflow/tasks.

Requirements

• 2+ Years working within Programmatic media buying • 1+ Years of digital media buying, negotiation and implementation experience in an agency environment is required • DSP knowledge in DV360 and The Trade Desk related platforms • Campaign ownership: campaign setup, ad creation, QA, pacing/budget management, optimizations • Reporting and analytics: ability to craft insights and proficient in excel • Aptitude for mathematical concepts and an understanding of the digital marketplace • Knowledge of the relationship opportunities between on‐and‐offline media • Able to understand application of, use of industry tools such as Prisma, ComScore, Nielsen, AdViews, eMarketer, etc.

Benefits

• Global maternity and parental leave • Competitive benefits packages • Vacation, compassionate leave, sick days, and flex days • Access to online services for families and new parents • Extensive winter holiday office closures • Summer Fridays (off at 3:00 PM local time every Friday) • Diversity and Inclusion Board with 12 affinity groups • Internal Learning and Development programs • Enterprise-wide employee discounts