CrossFit is the world’s leading platform to improve health, happiness, and performance. In the 20 years since its founding, CrossFit® has grown from a garage gym in Santa Cruz, California, into the world’s leading health and fitness brand. CrossFit is committed to creating a welcoming and inclusive environment for everyone, and millions of people have already experienced CrossFit’s transformational benefits through workouts in more than 14,000 affiliated gyms across 158 countries. 

CrossFit’s education and training offerings are designed in accordance with the highest standard of efficacy and excellence in human physical development. CrossFit courses are open to individuals and trainers at all stages of development and include entry-level, intermediate, and age-specific courses, as well as additional opportunities for professional development and advancement. Currently, our global network includes more than 130,000 active trainers committed to supporting the health and fitness of local communities worldwide. 

CrossFit workouts include constantly varied functional movements performed at high intensity. These movements reflect the best aspects of gymnastics, weightlifting, running, rowing, and more. They are the core movements of life. By employing a constantly varied approach to training, functional movements and intensity lead to dramatic gains in fitness. 

The community that spontaneously arises when people do CrossFit workouts together is a key component of why CrossFit is so effective. Harnessing the natural camaraderie, competition, and fun  that accompanies a shared workout yields an intensity that cannot be matched by other means. 

Overall, the aim of CrossFit is to forge a broad, general, and inclusive fitness. The program prepares trainees for any physical contingency — not only for the unknown but for the unknowable, too. Our specialty is not specializing.

CrossFit, LLC

Marketing

Drive growth of CrossFit Affiliates through conversion marketing and lifecycle strategies.

•Prospect Identification & Targeting:
•Identify and target potential CrossFit Affiliates, fitness studios, and gym owners as key prospects for our CrossFit Affiliate program and educational courses.
•Conduct comprehensive market research to understand the needs, preferences, and opportunities for differentiation and unique selling points versus other fitness brands.
•Utilize Salesforce CRM to manage and streamline the entire sales process, from lead generation to deal closure, ensuring accurate tracking, timely follow-ups, and detailed reporting on sales activities and conversion metrics.
•Lifecycle Marketing & Conversion:
•Develop and execute strategic lifecycle marketing plans focused on converting prospects into certification course participants and future affiliate owners.
•Collaborate with the marketing team to create targeted marketing campaigns, materials, and promotions aimed at prospect conversion.
•Lead Generation & Sales Activities:
•Actively prospect and generate leads through various channels such as phone calls, webinars, drip email campaigns, social media, and industry events.
•Build and maintain strong relationships with affiliate owners, fitness professionals, and decision-makers by providing exceptional customer service, addressing inquiries, and offering solutions.
•Deliver engaging and persuasive presentations to potential affiliates and course participants, highlighting the benefits and value of our offerings.
•CRM Management & Sales Funnel Optimization:
•Utilize Salesforce CRM to track, manage, and follow up on leads, ensuring accurate and timely communication.
•Analyze and optimize the sales funnel to improve conversion rates and achieve revenue goals, incorporating CRO techniques.
•Industry Trends & Competitive Analysis:
•Stay up-to-date with industry trends, competition, and CrossFit developments to identify new business opportunities and maintain a competitive edge.
•Provide regular reports and updates on sales activities, pipelines, and results to the management team.

Affiliate Development and Conversion Marketing Specialist

Full-stack Engineer

Design and implement CrossFit’s new enterprise system as Senior Software Architect.

• Lead the architectural strategy and design for our new enterprise system.
• Collaborate with cross-functional teams to ensure technology solutions align with business goals.
• Select and integrate suitable software systems while recommending efficient integration methods.
• Manage and guide the development team through the project lifecycle, ensuring adherence to architectural plans.
• Conduct code reviews and participate actively in system implementation and testing phases.
• Uphold high standards in software quality, security, and performance attributes like modifiability and extensibility.
• Advocate for and enforce best practices in software architecture and development.
• Collaborate with the DevOps team to establish robust CI/CD practices including the integration of ERP and SaaS system sandboxes.
• Work alongside the architecture team to ensure seamless integration of the enterprise system with our SaaS platform, products, and data warehouse.

Senior Software Architect

DevOps

Ensure security and reliability of cloud infrastructure for CrossFit's operations.

• Design, implement, and maintain secure AWS cloud infrastructure.
• Ensure the security of cloud resources through automated security controls, continuous monitoring, and threat detection.
• Lead the development of security policies, procedures, and practices for cloud infrastructure.
• Develop and maintain automation scripts and tools using Python to streamline security processes and improve efficiency.
• Collaborate with software development teams to integrate security into the CI/CD pipeline, ensuring secure code deployment.
• Implement and maintain infrastructure as code (IaC) practices, ensuring consistency and compliance across environments.
• Work closely with cross-functional teams to ensure alignment on security objectives.
• Lead incident response efforts for security breaches, including investigation, mitigation, and post-incident analysis.
• Stay up-to-date with the latest security threats, technologies, and best practices, and implement improvements where necessary.
• Conduct regular security assessments, audits, and penetration tests to identify and address vulnerabilities.
• Drive the adoption of new security tools and technologies that enhance our security posture.

Senior DevSecOps Engineer

Community Manager

• As the Director of Community Marketing, spearhead a new function supporting the global network of Affiliate owners
• Responsible for developing and executing marketing strategies, creating training resources, and working closely with Country and Regional managers
• Collaborate with the Director of Growth Marketing on acquisition campaigns and report directly to the CMO
• Lead the creation of a dynamic Marketing Playbook and training syllabus, ensuring consistent updates based on feedback and insights
• Distribute resources and gather feedback from Affiliate owners to improve support systems
• Monitor performance and report on the effectiveness of marketing strategies and training programs
• Serve as the primary liaison between the Marketing team and the GYM team for clear communication
• Collaborate with Channel team to develop Affiliate and community facing comms plans

Director, Community Marketing

Social Media Manager

• Play a pivotal role in shaping and executing CrossFit’s social media strategy
• Oversee CrossFit's social media presence, driving engagement, and developing innovative campaigns to enhance the brand
• Lead the development of integrated social media campaigns that drive brand awareness, engagement, and conversion
• Stay updated on evolving industry trends and emerging social media platforms
• Foster a strong and engaged community across social media platforms, responding to comments, messages, and mentions promptly and positively
• Utilize analytics tools to measure the performance of social media campaigns and provide detailed reports to key stakeholders
• Collaborate with cross-functional teams, including marketing, content creation, and product development, to ensure social media strategies align with overall business objectives
• Work closely with influencers and partners to amplify the brand's reach and impact

Social Media, Sr. Manager

Customer Support

• Respond to a wide variety of inbound support requests via email and chat
• Partner with cross-functional and field teams to ensure seamless handoff and resolution of support requests
• Ensure that news and updates are accurately and broadly communicated
• Produce and maintain process and instructional documentation
• Categorize inbound requests for reporting accuracy

Customer Support Specialist

QA Engineer

• CrossFit is seeking a Test Engineer to join our technology department and play a vital role in enhancing our product quality and reliability.
• In this role, you will collaborate closely with product and development teams to comprehend their testing requirements, create test plans and test cases, and determine the optimal balance between automated and manual testing approaches.
• Your primary objective is to expand CrossFit’s test automation capabilities; however, in the interim, you will assist in executing test plans, documenting bug reports, and ensuring confidence in the code released by our teams.
• This role entails a substantial hands-on contribution in designing, developing, and maintaining automation scripts and processes.

Test Engineer

Frontend Engineer

• Architecting and contributing to the frontend technology stack that powers our consumer facing software systems.
• Writing robust, highly tested, scalable and well-crafted user interfaces consuming our ecosystem of APIs
• Improving, internalizing and adhering to design and coding conventions adopted across our architecture
• Collaborating with backend engineers to ensure optimal performance and a smooth user experience.
• Working closely with the design and product team to iterate on UI/UX
• Taking an active role in tracking tasks and communicating progress with the team

Senior Frontend Software Engineer

• Assist in the development of a state-of-the-art product platform, focusing on the use of Python, containers, and Terraform to build a scalable, secure, and efficient infrastructure.
• Implement and refine CI/CD pipelines, emphasizing Infrastructure as Code (IaC) practices, to ensure seamless and reliable application development and deployment processes.
• Facilitate the adoption of containerization and orchestration technologies to facilitate a consistent, secure, and scalable environment across all stages of the application lifecycle.
• Leverage Terraform and similar tools for IaC to automate the provisioning and management of cloud infrastructure, ensuring consistency and efficiency across various environments.
• Drive the integration of advanced cybersecurity measures into all aspects of the infrastructure and application development process, adhering to secure-by-default and secure-by-design principles.
• Collaborate with application developers and other stakeholders to automate and optimize workflows, from development to deployment, ensuring high availability, reliability, and performance of applications.
• Keep abreast of the latest DevOps trends and technologies, incorporating best practices and innovative solutions to continually enhance the company's development and operational capabilities.
• Build and maintain strategic partnerships with vendors and open-source communities to support the organization's technology stack and innovation efforts.
• Advocate for the adoption of new technologies, presenting clear value propositions and business cases to support strategic decision-making.

CrossFit, LLC Jobs in New York City

CrossFit, LLC

Affiliate Development and Conversion Marketing Specialist

CrossFit, LLC

Senior Software Architect

CrossFit, LLC

Senior DevSecOps Engineer

CrossFit, LLC

Director, Community Marketing

CrossFit, LLC

Social Media, Sr. Manager

CrossFit, LLC

Customer Support Specialist

CrossFit, LLC

Test Engineer

CrossFit, LLC

Senior Frontend Software Engineer

CrossFit, LLC

Senior DevOps Engineer

CrossFit, LLC