Senior Director, Integrated Media

July 24

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Digital Matter

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Digital Matter empowers brands to take control of their digital marketing

Digital Marketing • Performance Marketing • Team & System Development • Campaign Management & Optimization • Strategic Consulting

11 - 50

Description

• Oversee management and optimization of cross-channel media strategies • Collaborate with media channel leads and serve as a strategic advisor to clients • Work closely with the Vice President, Media & Consulting to devise, optimize strategies • Develop and maintain strategic playbooks, case studies, and marketing collateral • Lead integrated digital strategy and ensure client expectations are exceeded • Develop and disseminate integrated strategies and playbooks for client budget optimization • Build cohesive measurement frameworks for Digital Matter clients • Advise clients on industry trends and identify new opportunities for growth • Keep up to date with digital marketing industry and platform updates

Requirements

• 10+ years of digital media experience, ideally at a consultancy, large media agency, or trade desk • Experience developing, building, executing, and optimizing performance media campaigns. • D2C, Retail, and Fashion experience a plus, but not required. • Prior or current hands-on platform buying experience (Meta, Google Ads, SA360, DV360, TTD) • Strong analytical and quantitative problem-solving skills (VLOOKUPs, pivot tables, and statistical analysis) • Foundational understanding of media measurement principles and capabilities, including Brand, Conversion & Search Lift, Google and/or Adobe Analytics, MMM, MTA, LTA, etc. • Strong verbal, written and presentation skills • Advanced proficiency in Excel • Adept at developing and managing business relationships • Experience building and scaling teams at high-growth organizations • Bachelor’s degree or equivalent with an emphasis on marketing, business, or coursework of a quantitative nature; preferably a degree in Marketing, Economics, Accounting, Mathematics, or Statistics

Benefits

• Competitive salary + year-end bonus tied to performance • Full coverage health insurance including Medical, Dental, and Vision • 401K with company contribution • Unlimited vacation days • Paid parental leave • Digital Matter cell phone plan