Senior Manager, Marketing Finance
August 24
🏡 Remote – New York
Description
• Serving as a business partner to the marketing organization, supporting ongoing decision making and analysis for strategic projects. • Partnering with Marketing leadership to build marketing mix measurement models. • Conducting analysis to measure effectiveness of marketing campaigns and initiatives. • Evaluating attractiveness of new partnership, influencer, and other strategic opportunities. • Developing and maintaining monthly budgets. • Supporting marketing leadership in budget allocations to align with strategic priorities. • Building framework for tracking and reporting on marketing KPIs. • Supporting DTC e-commerce leadership in managing P&L and optimizing spend.
Requirements
• Analytical and continuous improvement mindset with the ability to build complex, detailed and high-quality models and step back to summarize the implications and recommended actions. • High level of emotional intelligence and cultural competency, with an ability to operate in an unstructured and highly dynamic environment • A strong communicator with excellent written and verbal communication skills and strong presentation skills, with the ability to simplify complex analyses to simple insights. • Advanced excel experience required • Expertise in creating processes and tools to support budget process and profitability analyses • Experience in Marketing Finance for a CPG brand is highly preferred • 6-8 years of experience in a combination CPG finance, consulting, investment banking or other analytically intense role, with an emphasis on marketing, is a plus • Prior experience at a rapidly scaling startup is a plus
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