Fay
FAY is a brand created in the mid 80s with a product range of high quality casual wear$1. .$1
51 - 200
Senior Performance Marketing Manager
June 19
🏡 Remote – New York
Fay
FAY is a brand created in the mid 80s with a product range of high quality casual wear$1. .$1
51 - 200
Description
• You’ll be responsible for owning our core paid acquisition channels — driving the strategy, execution, and analysis. • You’ll create platform-specific marketing strategies, ensuring that we’re acquiring our target clients and staying one step ahead of the market. • You’ll devise processes to create and develop a high-volume of creative assets by working with internal and external stakeholders. • You’ll be responsible for owning the data/analytics that support our paid efforts, including our attribution program and tracking tools. • You’ll collaborate with our marketing, product, and engineering teams to design experiences to engage and convert clients.
Requirements
• 3-5 years of experience managing an B2C acquisition program, ideally focused on Meta, TikTok, Paid Influencers and more. • You have growth marketing mindset. You’re an inquisitive, creative thinker who is constantly ideating new ideas and running experiments, never satisfied with the status quo. • You have strong marketing chops and can originate unique marketing concepts that resonate with our target consumers. • You’re a data expert. You can pull, analyze, and interpret critical insights and make actionable changes. You also understand the ins and outs of attribution. • You’re an A+ communicator who can work with both internal and external stakeholders, influencing at all levels.
Benefits
• 11 paid holidays • Generous Accrued Time Off increasing with years of service • Generous paid sick time • Annual day of service
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