Product Marketing Specialist
2 days ago
🏢 In-office - Manhattan
Description
• We are looking for a Product Marketing Specialist to take full responsibility for our inbound marketing strategies and product positioning. • This person will work in partnership with the Business Lead and lead the execution of testing strategies to grow product revenue. • Create insightful and knowledge-packed content to attract and engage our target personas across multiple channels. • Measure and optimize the content marketing campaigns across various channels. • Manage the acquisition funnel. • Enable the growth & adoption of Firstbase.io’s products within our existing user base and external channels. • Assist with product launches and sales structuring for the strategy to identify market needs and customer personas in different industries.
Requirements
• 3+ years of experience as a Product Marketing Specialist, Performance Marketing, or Growth Marketing; • Are an excellent writer and a native English speaker; • Experience in Tech B2B Marketing is highly required; • Excellent communication skills: collaborate effectively across internal teams and with external partners; • High integrity and a customer-first mentality; • Analytical background: you can investigate and understand data to drive action and results; • Have worked with a marketing automation system in the past (Hubspot, Salesforce, or similar); • Self-starter mindset.
Benefits
• Competitive salary & equity • Hybrid work environment • 21 days of PTO + birthday off • Build your ideal work setup • Health benefits • Learning & development • Amazing annual bonuses
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