America’s most personalized wine company, Firstleaf uses millions of data points to produce and curate each shipment of award-winning wine from around the world so that members can explore new bottles and discover new favorites tailored to their taste. Founded by Philip James, a wine industry veteran and Oxford-educated chemist, the subscription service unites the art and science of wine. Firstleaf brings together proprietary technology, expert winemakers and a WSET-certified wine concierge team, to build a unique Wine Profile for each member and curate each shipment individually. With no preset packs or boxes, Firstleaf has over 82 million combinations of wines possible and 98% of its monthly boxes are unique. Recognized by Fast Company’s Annual List of the World’s Most Innovative Companies for 2022 and named 2021 Wine Company of the Year in the Winemaker Challenge International Wine Competition, Firstleaf’s wines have won over 2,800 awards with more than 300 bottles scoring over 90 points. Its team of winemakers sample over 10,000 wines each year across 5 continents and 12 countries to select only the finest bottles. With a 96% approval rating of the world-class wines chosen for members, Firstleaf’s deep understanding of winemaking and technology ensures the perfect selection for beginners to experts. Nearly one million people have tried Firstleaf since the brand’s inception. For more information, please visit http://www.firstleaf.com.

Firstleaf

Marketing

Grow and scale wine club acquisitions through effective multichannel marketing strategies.

• The Multichannel Marketing Manager will grow and scale Firstleaf acquisitions, directly managing a range of channels.
• Increase Firstleaf's wine club membership by driving new member acquisitions through direct-to-consumer strategies.
• Collaborate closely with Marketing Channel Managers and the Integrated Marketing Manager to orchestrate promotional strategy and launch new wine offerings.

Multichannel Marketing Manager

Manage affiliate and partnerships to drive growth for Firstleaf's wine subscription service.

• Oversee strategy, execution, and optimization of Firstleaf's presence on third-party shopping sites
• Drive customers’ full funnel experience in these channels, crafting promos and setting vision for landing page

Firstleaf Jobs in New York City

Firstleaf

Multichannel Marketing Manager

Firstleaf

Affiliate Marketing Manager

Firstleaf