Marketing Lead

August 8

Apply Now

Receive Emails with Similar Jobs

Hapn

WebsiteLinkedInAll Job Openings

Hapn's GPS solution helps you track your most important stuff - every second of the day, wherever you are.

51 - 200

Description

• Develop and execute comprehensive product marketing strategies • Create compelling positioning and messaging for our solutions • Plan and manage product launches and feature releases • Produce high-quality sales and marketing collateral (e.g., one-pagers, case studies, videos) • Manage and update the company website • Create partnership marketing materials • Develop industry-focused content for the blog and social media channels • Design and execute nurture campaigns for leads • Create and manage customer marketing campaigns • Collaborate with agencies on demand-generation initiatives • Support the sales team with effective marketing materials • Assist with trade show preparations and execution • Conduct market research to inform product positioning and messaging • Analyze campaign performance and provide data-driven insights • Develop marketing strategies and materials to support partner acquisition and engagement • Create co-marketing campaigns and content with key partners • Collaborate with the partnerships team to enable partners with product knowledge and marketing resources • Measure and optimize the effectiveness of partner marketing initiatives • Work closely with product, partnerships, sales, and customer success teams • Manage relationships with external agencies and freelancers

Requirements

• 5-8 years of experience in marketing, preferably in B2B SaaS • Proven track record of developing successful marketing strategies and campaigns • Excellent written and verbal communication skills • Strong project management abilities • Experience with marketing tools and CMS platforms • Basic design skills (e.g., proficiency with Canva or similar software) • Familiarity with SEO and content marketing best practices • Strategic thinking and ability to translate product features into customer benefits • Creativity in content creation and campaign development • Data-driven approach to decision-making and performance analysis • Adaptability and ability to thrive in a fast-paced startup environment • Strong interpersonal skills and ability to work cross-functionally

Benefits

• Opportunity to shape the marketing function of a fast-growing SaaS company • Collaborative and innovative work environment • Competitive salary and benefits package • Participation in the company's stock option plan • Potential for career growth as the company expands • Chance to work with cutting-edge technology in asset tracking and IoT