Account Based Marketing Manager - ABM

February 23

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Instructure

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Amplify teaching. Elevate learning. Intensify impact.

education • learning management system • software as a service • education platform • employee engagement

1001 - 5000

Description

• Responsible for leading the identification, development, implementation, management, and measurement of ABM in target accounts • Act as a liaison between Marketing, SDR, and Sales Teams • Develop custom messaging and engagement plans in targeted ABM accounts • Execute innovative and creative ABM programs across channels • Gather and coordinate analytics across various platforms • Provide ongoing data and insights that measure, analyze, and report on ABM target account penetration • Develop and provide ongoing Sales communication • Manage the ABM tools and tech stack • Help promote ABM across the business

Requirements

• Minimum of 10 years of marketing experience in digital marketing, demand generation and/or ABM • ABM experience in Education industry or Ed Tech • Strong project management, organization, and time management skills • Strong interpersonal and communication skills • Excellent attention to detail, ability to self-manage, problem-solving skills required • Experience executing innovative multi-channel marketing programs • Familiarity with B2B SaaS sales cycles • Proficiency across major marketing technologies • Bachelor's degree in marketing, business, or comparable education/experience

Benefits

• Competitive salary, equity and 401k • Medical, dental, disability, and life insurance benefits • HSA program, vision, voluntary life, and AD&D • Tuition reimbursement • Paid time off, 10 paid holidays, and flexible work schedules • Lifestyle spending account