Revenue Marketing Manager

May 2

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Instructure

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Amplify teaching. Elevate learning. Intensify impact.

education • learning management system • software as a service • education platform • employee engagement

1001 - 5000

Description

• Serve as the campaign leader for the Higher Ed marketing team with core metrics • Forecast, measure, analyze, and report on the impact of the demand marketing activities • Evaluate, select and manage outside vendor tactics • Write ad copy and emails; design images • Proactively engage with sales to determine sales needs • Communicate and educate other teams • Work with event, ABM, social, and paid digital marketing • Manage and adhere to the quarterly marketing budget • Report key findings from campaigns and provide strategic suggestions • Collaborate with counterparts to share ideas, inspiration, and strategies

Requirements

• Bachelor’s degree in Business, Marketing, or a related field, MBA is a plus • 5+ years of B2B demand generation experience in SaaS • Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital • Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management • A portfolio of produced marketing work is a plus • Exceptional organizational skills and attention to detail • Project management experience with the ability to manage multiple projects in various stages simultaneously • Ability to communicate effectively with all levels of management • Kindness and conscientiousness • A good sense of humor :)

Benefits

• Competitive salary and 401k • Medical, dental, disability, and life insurance • HSA program, vision, voluntary life, and AD&D • Lots of paid time off, 11 paid holidays, and flexible work schedules • Fitness club memberships