Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory’s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. 

Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser's campaign run against unsuitable videos, such as children’s content or against the wrong language. 

Leveraging historical performance data is a key differentiator for Channel Factory. We do not just ‘set it and forget it’ when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.

Channel Factory

Organizing and classifying media content for effective advertising campaigns.

• Develop and maintain a comprehensive taxonomy for classifying media content.
• Develop, maintain, and refine taxonomies to support project needs, ensuring they are accurate, consistent, and scalable.
• Analyze and classify content using suitable and contextual keywords.
• Generate data reports to support advertising campaign strategies.
• Create, update, and manage Jira tickets related to taxonomy tasks. Ensure that all tickets are well-defined, organized, and aligned with project objectives.
• Demonstrate a solid understanding of the product life cycle, from project initiation through to delivery, and participate in Sprint activities.
• Utilize & interpret NLP modeling techniques to optimize classification processes.
• Perform data mapping from walled garden APIs for seamless integration.
• Collaborate with cross-functional teams to understand their taxonomy needs and provide solutions that align with project goals
• Manage multiple projects simultaneously, adhering to tight deadlines and ensuring all tasks are completed with precision.
• Stay updated with industry trends and emerging technologies.
• Think outside the box to develop creative solutions for complex taxonomy challenges and automate processes where possible.
• Be flexible and responsive to ad-hoc projects and tasks that may arise in addition to your core responsibilities.

Taxonomist - Product Innovation

Sales

Develop and implement sales proposals to enhance client relationships and drive growth.

• Develop sales packages and proposals for clients to support sales teams in business growth
• Understand clients' and prospects' needs and work with Product and Solutions teams to provide best commercial solutions
• Work closely with Global Sales Marketing leadership to localize global narrative, packages, and solutions

Sales Marketing Associate Director, North America

Developing global sales solutions and partnerships to enhance advertising opportunities for brands.

• Responsible for developing global sales solutions and partnering with global Sales Marketing teams for commercial growth and success
• Ensure local sales marketing leads are provided with a strong central strategy, narrative and solutions that they can adapt to accommodate local market needs
• Track and measure conversion rate of proposals and client feedback
• Build and maintain strong relationships with key stakeholders, including internal teams, customers and partners
• Stay up-to-date on industry trends and competitor activities
• Promote Channel Factory’s value to clients and the broader marketplace
• Lead the creation and execution of large-scale client programs and proposals

Global Sales Marketing Director

Marketing

• Flawlessly create and launch video campaigns across multiple platforms including and not limited to YouTube, Google Video Partners, Facebook, etc.
• Provide ongoing campaign management ensuring optimal performance and delivery, constantly exceeding KPI expectations
• Troubleshoot pixels/tags, creative, and 3rd party vendors to ensure proper campaign execution
• Effectively work alongside fellow team members, 3rd party vendors, and clients to launch and optimize campaigns
• Act as the technical point of contact for internal teams and clients
• Communicate new product updates/features and value to internal teams
• Team up with Account Management to develop upsell strategy to clients with the use of data & analytics, marketplace trends, and new features/products
• Keep up to date with the evolving digital ecosystem and relevant cultural events that may have an impact to your buying strategy on campaigns
• Proactively find opportunities to grow the business by diving into campaign analytics and marketplace trends

Media Buyer - Programmatic (PST)

Backend Engineer

• Channel Factory is the leader in Social Video Marketing addressing brand safety and suitability. Our Product team is in search of an innovative and dedicated Software Engineer with Back-end Python / Django & ElasticSearch experience to join our growing team. We are seeking an eager, passionate, and highly skilled individual to bring our product to life. The Engineer pays relentless attention to detail and will work with the different teams to communicate our ideas, shape our brand, and increase customer demand. They will be expected to work on a variety of projects and should have a great deal of experience with the software engineering life cycle and large data. An emphasis will be placed on ensuring that the latest technologies, techniques, functionality, trends, and usability best practices are used.

Channel Factory Jobs in New York City

Channel Factory

Taxonomist - Product Innovation

Channel Factory

Sales Marketing Associate Director, North America

Channel Factory

Global Sales Marketing Director

Channel Factory

Media Buyer - Programmatic (PST)

Channel Factory

Software Engineer - Python

Channel Factory