Agency Marketing Manager

August 28

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Integral Ad Science

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A leading global media measurement and optimization platform.

Media quality • Digital fraud detection and blocking • Ad verification • Ad viewability • Advertising data

501 - 1000

Description

• Build, execute, and scale multi-channel marketing strategies to drive agency engagement through workshops, ideation sessions, email marketing, thought leadership, persona-based content, webinars, and more • Develop and maintain agency-specific collateral, playbooks, case studies, guides, and personalized content to scale existing business, uncover new revenue, and increase product adoption • Ensure campaign alignment with product marketing, agency development, and various cross-functional teams, taking into account external market trends and competitive analysis • Oversee aggressive campaign timelines, ensuring that activities occur as planned and that projects are executed on time and within budget — including design, production and distribution • Generate executive-level reporting on business impact related to agency growth while providing campaign optimization recommendations

Requirements

• 4+ years of relevant experience in B2B Marketing • A proven storyteller with excellent written, editorial, and verbal communication skills. You do whatever it takes to ensure content is of the highest standards, engaging, clean, accurate, and delivers the right message to the right audience. • Experience creating digital content across several disciplines (copy, design, video) and media (articles, guides, social, white papers, research, infographics) • High level of creativity, attention to detail, and project management skills • Strong experience managing end-to-end campaigns in Marketo • Recognized self-starter, who takes initiative, capable of flourishing in fast-paced and dynamic environment