Marketing Lead

July 13

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January

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Transparent debt resolution platform humanizing the consumer debt collection industry

Financial Technology

51 - 200

Description

• Amplify our brand: You will craft and execute marketing strategies and content that elevate our brand presence for financial institutions and the broader fintech ecosystem. This work will improve our sales effectiveness but also our ability to attract top talent and partners. • Enhance sales strategy: Align our marketing strategy with sales goals by partnering with the sales team to understand key challenges and identifying opportunities for improvement. You will serve as the strategic partner to the sales team and collaborate with them closely. • Improve our employer brand: Work with the talent acquisition team to identify opportunities to improve January’s exposure in top talent pools, boosting January’s attractiveness to top talent. • Drive market insights & strategy: Identify key opportunities and inform our strategic marketing decisions, keeping us ahead of the competition and top of mind for clients. This work will also inform our positioning for new product lines.

Requirements

• Experience: Minimum 8 years of experience in B2B marketing and growth marketing at the enterprise level. • Track record: Proven ability to develop and execute marketing strategies in an enterprise B2B motion that have resulted in a significant increase in both inbound demand as well as conversion rates. Candidates should be able to speak to tangible improvements they’ve driven (as opposed to supported) in past roles. • Skillset: Exceptional in account-based marketing and experienced in designing and executing on events (e.g. conferences, dinners). Experience with partnerships is also a plus. • Tools: Strong understanding of digital marketing and content marketing best practices, demonstrated by successful campaigns that targeted key decision-makers accelerating sales cycle. Expert-level proficiency with marketing automation platforms (e.g., Hubspot + LinkedIn), including setting up workflows, lead scoring, and reporting. • Analytics: Excellent analytical skills. Experience interpreting data in CRMs and excel to provide actionable insights, such as identifying that personalized messaging targeting senior-level decision-makers generates the most engagement.

Benefits

• Pet-friendly office (only in NYC, for now!) • Competitive equity packages, giving you a chance to feel true ownership of your work • Flexible PTO so you can take the time you need to rest and recharge • Hybrid work model, where our team comes in 3x a week • Flexible work hours for better work/life balance • 12 weeks fully paid new parent leave program for all employees to enjoy bonding time • Free lunches for team socializing activities • Annual learning and development budget to invest in your professional growth • 401k so you can invest in your future • Gym membership reimbursement • Medical, dental, and vision insurance • Free access to One Medical • Free access to the mental well-being platform Spring Health plus 3 free virtual sessions with a Spring Health licensed therapist • Commuter benefits for your travel to/from the office • Endless growth opportunity and the ability to take on new and exciting challenges