Account Supervisor, Influencer Marketing (Healthcare)

August 14

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Ketchum

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We are Ketchum, a global communications consultancy fueled by empathy and intelligence – progress at work for innovation, our employees and our clients since 1923.

PR • Public Relations • Communications

1001 - 5000

Description

• Responsible for the ideation and execution of a full influencer marketing campaign for specific consumer and client healthcare campaigns -specifically pharmaceutical campaigns. • Responsible for outreach to various agencies for influencer submissions, and presenting to Clients in an impactful way • Work closely with junior staff on building compelling influencer recommendations and strategies, for presenting to clients • Draft and negotiate contracts for influencer program; work closely with account and internal legal counterparts on appropriate reviews • Input all campaign details into accounting/tracker system; work closely with junior staff to ensure tracking of all deliverables • Act as point-of-contact with internal colleagues to ensure seamless execution of influencer deliverables • Execute partnerships with influencers from post contract phase through campaign completion • Ensure management of all deliverables fulfilled, including managing content reviews and feedback • Manage database of influencer research and personalities. • Stay apprised of new capabilities that are announced on existing social media platforms, as well as new emerging social media platforms that are gaining popularity • Help support the logistics (travel, shipping product, etc.) to Talent/Influencers for a specific Campaign or Program

Requirements

• Bachelor’s degree in Communications, Public Relations, Journalism, English, Marketing or a related field preferred • 5+ years of experience in public relations agency or similar position supporting healthcare or pharma clients • Experience in healthcare/pharmaceutical tactics, management and verbiage when it comes to FDA and Legal process with influencer marketing. • Knowledge of various social media tools and programs; monitors and reads online/ news and blogs daily and engages in influencer content on IG and TikTok • Ability to work in multi-faceted, fast-paced environment • Knowledge of influencer platforms eg. CreatorIQ or Tracker • Health and Wellness experience preferred

Benefits

• Hybrid Workplace: Three days a week in the office • Robust benefits program, effective within 30 days of hire • Paid maternity/paternity leave • Family Forming Benefits • Employee Recognition Program • Generous paid time off includes vacation, wellness, and extended holiday schedule • Various development opportunities to enhance personal and professional life • Tuition reimbursement • Monthly Cell Phone & Wi-Fi reimbursement