VP of Marketing

March 13

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Kontakt.io

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Humanizing buildings by providing digital building services using live occupancy, environmental & location IoT data

Beacon hardware • Proximity computing • iBeacon and Android • Cloud platform and backend • API and SDK

51 - 200

Description

• Serve as our leader, developing the strategy for how the company generates demand for our solutions amongst our target audiences. • Own website end-to-end, recommending and implementing improvements to increase conversions. • Create and qualify leads through lead-generation initiatives including SEM, SEO, retargeting, content syndication, nurture programs, social media, email campaigns, webinars and other lead-generating opportunities. • Manage top of funnel activities through collaboration with Sales Development Representatives and maintain data accuracy for accounts, leads and contacts and any marketing campaign-related data and activities in Salesforce. • Own the quarterly planning process for the demand generation budget, ensuring that programs are executed and funds are allocated to maximize program ROI and meet our sales goals. • Optimize our marketing automation and lead nurturing processes. • Manage reports and dashboards to provide visibility in marketing campaign results including inbound channel performance, lead distribution, opportunity stages, pipeline contribution, and ROI.

Requirements

• Proven project management skills and experience. Ability to create effective relationships to influence, and collaborate across all levels. • Experience with defining and launching successful enterprise software lead/demand generation paid media campaigns. • Familiarity with CRM systems, marketing automation tools, and tracking tools to assess campaign effectiveness. • Strong knowledge of measurement approaches (including multi-touch attribution) ad operations and the digital video and overall display landscapes. • Distinctive problem-solving, strategic, and analytical capabilities, with ability to run analysis, track metrics, and optimize performance. • Inspired by team leadership and driven by empathy. • Excellent written and verbal communications. • Hands-on experience with Hubspot is a must. • Roll up your sleeves hands-on attitude. • Embraces the challenge of building a business. • Creative growth hacker who can create leverage from unexpected sources. • Ability to independently analyze, recommend and act. • Comfort in fast-paced and flexible environment. • Hands-on experience with Salesforce a plus. • Experience marketing in B2B technology, preferably SaaS. • Experience in demand generation or online marketing experience across mid-market and/or enterprise accounts. • Demonstrable experience leading and managing SEO/SEM, retargeting, email, social media and/or display advertising campaigns. • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and convert. • Strong analytical skills and proven ability to use data to optimize campaign performance and identify new opportunities.

Benefits

• Easy to Use. Simplicity is harder than complexity. Each of our apps focuses on a single user and a specific problem. We create solutions for everyone to help them get things done. • Easy to Buy. We simplify pricing with a single, per-bed or per-room model that encompasses all the necessary products and services to achieve your desired outcomes. • Easy to Deploy. Using AI, cloud, and mobile technologies, our equipment autonomously communicates and validates itself without the need for human intervention, cutting deployment time from months to weeks or even days. • We Deliver Fast Outcomes. Industry’s #1 Time To Value. We accelerate your ROI and deliver positive outcomes to users faster than anyone else, thanks to how easy things work with our AI- and cloud-based platform. • Delivered As A Service. Delivering everything from devices to apps to support, our as-a-service model allows you to add new use cases with a simple click. Gain agility and speed like never before. • Outcome Driven. We deliver outcomes, not boxed equipment. From on-site installation to monitoring, all the way to service-level agreements, our approach is uniquely designed to ensure the outcomes you need. • We Ensure Unmatched Scalability. Priced for Scaling. We offer scalable pricing, regardless of your project size. Enabling our customers to create value cost-effectively is a key element of our success. • A Platform for Scaling. Lower TCO, quicker adoption of new use cases, extensive cloud scalability, and future-proofing your IT investments are among the many reasons why Kontakt.io is right for you. • Managed for Scaling. SOC-2 and HIPAA compliant, our platform integrates with your wireless and security infrastructure, allowing you to use your current IT network with confidence and uninterrupted functionality.