Lyra Health
Transforming behavioral health through technology with a human touch
Behavioral health • mental health • digital health
501 - 1000
Content Writer
August 27
🏡 Remote – New York
Lyra Health
Transforming behavioral health through technology with a human touch
Behavioral health • mental health • digital health
501 - 1000
Description
• Create compelling, high-quality content aligned to Lyra’s brand strategy and goals that resonates with both customers (B2B) and Lyra members (B2C) • Research industry-related topics and develop copy across integrated campaigns via email, websites, print collateral, video, and more • Craft concise, high-impact headlines, teasers, and other short-form content • Coordinate with design and other cross-functional teams and navigate feedback, editing, and approval cycles to meet established deadlines • Translate complex topics and stories into easy-to-understand copy for internal and external audiences • Understand campaign reporting and metrics, using insights from these reports to drive content decisions • Interview internal and external subject matter experts and thought leaders • Ensure a consistent and compelling brand voice across multiple formats
Requirements
• Degree in communication, English, journalism, marketing, or related field • 5+ years of experience writing clear and compelling content in a variety of formats, with a portfolio of published work • Experience editing/proofing content and negotiating feedback from multiple stakeholders • Experience optimizing copy for different contexts and channels including print, web, social, and emails • Demonstrated ability to research complex subjects and translate findings into engaging, understandable copy • Ability to multitask and prioritize projects autonomously, meet strict writing deadlines, and excel in a fast-paced environment • Passionate, detail-oriented, and focused on creating best-in-class experiences • Strong command of AP style • Ability to apply a thoughtful DEIB lens to all work, for both U.S. and global audiences • Exceptional organizational skills, with experience using tools such as Asana and Jira • Prefer experience in mental health, health care, or health tech • Prefer experience in B2B, B2C, and B2B2C
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