Content Strategist

August 24

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MO Studio

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Applying Emerging Technology • Organizational Vision Distillation & Alignmen • Design Thinking Education • Qualitative User Research & Insights • Business Growth Strategy

11 - 50

Description

• User-Centric Discovery and Information Organization: Implement mixed-method discovery approaches that uncover deep insights into people’s (customer’s) behaviors, desires, and pain points. Use these insights to inform and shape content strategy. Structure content to align with user needs, creating clear hierarchies, categories, and tagging systems that improve discoverability and usability for various user groups. • Prototyping and Testing: Collaborate with designers in iterations by creating and testing low to high-fidelity prototypes to validate assumptions, uncover content opportunities, and deliver solutions that resonate with targeted user groups. • Design System Implementation: Collaborate with product management, design and development teams to ensure the successful implementation of accessible content in government spaces, maintaining consistency across touchpoints. Organize content in a way that respects user privacy, promotes data security, and represents diverse perspectives without bias, supporting ethical civic engagement. • Campaign Content Strategy: Improve the customer experience by transforming research insights and customer needs into digestible content across government mediums, platforms, and channels. Create intuitive information flows and navigation systems that guide users through complex civic processes and services efficiently. • Public-facing Documentation: Create plain language technical documentation (e.g., FAQs, articles, playbooks) in tools like GitHub or Sharepoint that serve as reliable reference for future activations by different teams in the ecosystem. • Metrics and Impact Analysis: Utilize data-driven insights to analyze the effectiveness and impact of content strategy solutions, driving continuous improvement and innovation.

Requirements

• Passion for Civic Service: A strong desire to create positive social impact through design, demonstrated by at least 3+ years of experience in multi-channel content strategy and development, and team collaboration on complex service design projects with diverse stakeholder relationships. • People-Centric Advocacy: Extensive experience as a people (customer/user) advocate, with a strong command of accessibility, Section 508 compliance, and a nuanced understanding of the challenges posed by user research barriers in the public sector and healthcare domain (e.g., PRA, HIPAA, DEI&A). • Versatile Research Proficiency: Passion for and competence in conducting research across both undefined and defined problem spaces, utilizing design research and strategic thinking to frame opportunities, as well as clearly defined problem spaces, employing co-creation, CX and UX research and testing to envision and optimize content for the market. • Impactful Creative and Strategic Skills: • Information Architecture: Structure content through effective categorization, taxonomy, and metadata systems, ensuring user-friendly navigation and consistent content structures across multiple platforms and channels. • Content Strategy: Develop comprehensive content strategies that align with campaign goals, address audience needs, and ensure consistency across all digital and physical media channels. • Copywriting and Content Creation: Produce clear, engaging, and accessible content tailored to diverse civic tech audiences while maintaining consistent tone and voice across various formats, from web copy to print materials. • Digital and Physical Production: Contribute to managing content production across digital platforms and physical media, ensuring seamless collaboration with design and production teams and optimizing content for different channels and devices. • Growth Mindset and Continuous Learning: Commitment to learning and embracing new ideas and methodologies. Ability to create collaborative environments with empathy, fostering behaviors that drive experience transformation. • Consultative Approach and Client Understanding: A consultative approach to understanding client expectations, working effectively in agile teams, and being accountable for delivering against user needs. Advocate for HCD practices to ensure accessibility.

Benefits

• A fun, dynamic working environment with an energetic and diverse team • A REMOTE first work environment • An inclusive culture where everyone is welcome • Competitive compensation commensurate with experience • Opportunities for career growth • Full health benefits (85% medical premiums for employees and dependents, dental, vision) • 401K plan • Unlimited Paid Time Off (PTO) • Short- and Long-Term Disability in addition to Life Insurance (company sponsored)