Senior Growth Marketing Specialist

August 23

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Ollie

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Ollie delivers freshly cooked, human-grade food that's personalized to each dog's nutritional needs.

Premium Pet Food • Home Delivery • Healthy Food • Direct to Consumer

51 - 200

Description

• Your primary responsibility (80%) will be to test, iterate and scale our offline channels, including but not limited to linear and CTV, direct mail, podcasts and radio. • Identify, design and advocate for offline channel test plans, corresponding budget and projected performance • Manage end to end process of identifying, onboarding, launching, testing, optimizing and scaling new channels • Map out channel and creative testing roadmap • Collaborate with external and internal teams on creative needs • Monitor performance metrics, using data and insights to continually improve and scale channels • Manage timelines, budgets and resources to adhere to test and launch schedule • Your secondary responsibility (20%) will be to support the growth team with Ad Ops responsibilities, including • Promo calendar management, coordination and cross functional communication • Synchronize campaign, promo and launch efforts across channel owners, marketing, operations, and analytics teams. • Ad trafficking: implement tracking, ensure assets are tagged correctly • Campaign set up and asset management: manage creative swaps to deliver a seamless digital experience between tentpole, promotional and evergreen campaigns • Spend tracking: ensure accurate spend tracking and budget management, manage daily performance tracking document • QA: ensure URLs and QR codes are properly appended • Develop and maintain project timelines as needed • Work with attribution partners and internal teams to ensure data fidelity and accurate tracking

Requirements

• 3+ years of experience as a performance marketing channel manager • Analytical and data driven • Strong attention to detail and the ability to manage budgets and timelines • Strong understanding of performance marketing, creative tracking IDs, promo codes etc • Curious about evolving ad technologies and trends • Collaborate seamlessly with cross functional teams • Work hand-in-hand with channel execution owners to ensure channels are configured accurately to achieve ambitious campaign objectives • Strong organizational skills, to document processes, and meet deadlines • Familiarity with digital advertising platforms • Knowledge of media planning and buying principles • Stay current on emerging technologies and trends in the marketing space • Ability to work in a fast-paced environment and adapt to change • Strong problem-solving skills; ability to evaluate processes for improvements • DTC, ecommerce, subscription business experience is a plus • Must love dogs

Benefits

• Competitive salary and a stake in the company • Sponsored 401k program with employer match up to 4% • Comprehensive health coverage including medical, dental and vision • Unlimited vacation policy that you're encouraged to use • Paid parental leave • 1-week paw-ternity leave for new dog parents • Free Ollie subscription • Inspiring pack members!