Nebo is a human-centered agency built for the digital world. There are more screens and platforms than ever before. Attention and trust are the most scarce resources. Nebo helps brands tell great stories and crafts experiences that resonate with your audience and drive measurable results. Visit https://www.neboagency.com to learn more.

Nebo Agency

Data Analyst

• The Senior Performance Marketing Analyst will be responsible for leading analysis, reporting, and processes related to insights that help drive marketing decision-making and strategy
• The role is both data and insights-driven, with a focus on improving Paid Media campaigns and channels through ongoing optimization and technology enhancements
• Lead exploratory projects to understand new sources of data and new tools
• Develop new methods for analysis based on shifting media and technology landscapes
• Build and own analytical tools and solutions addressing our client’s business needs and enable better decisions by leadership
• Lead complex analytics requirements conversations, communicate with stakeholders to plan analysis approach and guide key decisions
• Join paid and web data to create full-funnel customer analytics across channels
• Unify data and tell data stories using large datasets in easily digestible ways
• Translate complex business questions into sound data analysis for marketing and non-marketing stakeholders
• Ability to provide a point of view on marketing performance, optimal spend allocation, actionable insights, and business decisions based on campaign performance
• Develop analysis methodology, mine, and analyze data and provide recommendations and insight around specific marketing questions 
• Create new reporting and dashboards, data infrastructure, and queries to track key marketing metrics across multiple data sources leveraging SQL, R/Python, Tableau, Google Data Studio, and other data/visualization tools; monitor for changes in trends, share insights and make recommendations
• Leverage data from Adobe Analytics, Google Analytics, Salesforce, Rockerbox, Sisense, Hubspot and various other tools and platforms 
• Lead monthly and/or weekly reporting and analysis for clients that provides a holistic view of how each marketing channel is working in tandem and identify root causes of trends within the account 
• Provide optimization recommendations and other actionable insights to Paid Search, Paid Social, Display, and other Paid Media team leads based on performance data
• Brainstorm and provide client-specific testing suggestions to other members of the Paid Media team to encourage a culture of continuous testing
• Provide performance projections and budget recommendations for Paid Media efforts across various levels of data, including, but not limited to, account, market, campaign, channel, and product line.
• Stay ahead of the latest emerging trends and industry developments for tools and trends and be an active participant in cross-departmental knowledge sharing

Senior Performance Marketing Analyst

Performance Marketing

• Lead and grow the paid media department's ability to develop holistic multi channel media strategies across paid search, display, paid social, and other paid media channels
• Develop client-facing template documents for both educational and strategy purposes
• Train, manage and mentor junior-level paid media associates and interns
• Create and maintain relationships with media vendors and partners
• Conduct extensive audience, keyword, placement, and platform research to inform Paid Media strategies for clients
• Collaborate with various teams to define direction and strategy
• Participate heavily in monthly industry update meetings
• Proven ability to translate high-level client goals into paid media strategy

Paid Media Strategist

• Execute designs for interactive and digital marketing projects
• Create cutting-edge interfaces and experiences
• Bring concepts to life across channels
• Expand and elevate interactions and functionality
• Deliver work within budget and on-time
• Work with other teams such as Art Directors, UX teams, Copywriters and Project Managers

Interactive Designer

Social Media Manager

• Develop social media strategies for a variety of clients in a wide array of fields and craft work to meet client goals
• Own stellar social campaigns from start to finish, including planning, deployment, optimization and reporting
• Lead boosted/promoted content management and strategy
• Work with our PR, copy, creative paid media and other teams to concept and bring to life amazing social media marketing campaigns
• Collaborate with Creative Specialists for ideation of campaign & assets. As needed, execute on creative support, such as creating Instagram stories
• Lead junior team members with the management of their social media clients, including training and final review of team deliverables

Senior Social Media Marketing Strategist

Backend Engineer

• Participating in project planning and tactical direction
• Working with and developing CMS back-ends
• Maintaining and developing new features for existing web applications/websites
• Building complex web applications either from scratch or within existing frameworks
• Building internal tools to help support other Nebo departments
• Experience with creating and customizing WordPress themes and plugins
• A solid portfolio demonstrating back-end web application/website development capability
• Written and verbal communication skills


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