Director of Product Marketing
February 21
🏡 Remote – New York
Description
• Collaborate with the executive team to define the product marketing strategy, aligning it with the overall business objectives and market trends in Enterprise DLP. • Conduct in-depth market analysis, competitive research, and customer insights specific to Enterprise DLP to identify opportunities and threats in the data security landscape. • Develop and execute go-to-market plans for new Enterprise DLP products, including product positioning, messaging, pricing, packaging, and distribution strategies. • Plan and orchestrate successful product launches for Enterprise DLP products and services, ensuring that all marketing materials and activities are in place to generate maximum impact. • Oversee the creation of compelling marketing collateral, including whitepapers, case studies, datasheets, videos, and blog posts, to effectively communicate the value propositions of our DLP solutions. • Collaborate with the sales team to equip them with the tools, training, and resources needed to effectively sell Enterprise DLP products. • Develop and execute demand generation campaigns tailored to Enterprise DLP that drive qualified leads, engage prospects, and nurture them through the sales funnel. • Identify and leverage customer success stories and testimonials specific to Enterprise DLP to build trust and credibility in the market. • Establish key performance indicators (KPIs) for Enterprise DLP product marketing and regularly report on the effectiveness of efforts, making data-driven adjustments as needed. • Work closely with product management, engineering, and sales teams to ensure alignment on product development, feature prioritization, and market feedback for Enterprise DLP.
Requirements
• Bachelor's degree in marketing, business, or a related field; MBA is a plus. • Proven experience (8+ years) in product marketing, with a focus on data security and Enterprise DLP. • Strong technical background and the ability to understand complex DLP technologies. • Exceptional leadership and team management skills. • Strategic thinker with a track record of developing successful product marketing strategies. • Excellent communication and presentation skills. • Results-oriented mindset with a focus on driving revenue and market share. • Ability to thrive in a fast-paced, dynamic environment. • Creative problem solver with a passion for staying up-to-date on industry trends and emerging technologies in Enterprise DLP.
Benefits
• Competitive salary and benefits package • Opportunities for career growth and development • A culture that values innovation, collaboration, and excellence • Make a meaningful impact by helping organizations protect their sensitive data with our Enterprise DLP solutions
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