Product Marketing Manager

August 29

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Olo

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Olo is a leading open SaaS platform for restaurants that enables hospitality at every touchpoint.

Mobile Ordering • Digital Commerce • Online Ordering • SaaS Restaurant Platform • Delivery Management

501 - 1000

💰 $103.3M Post-IPO Equity on 2021-11

Description

• Develop cohesive positioning, messaging, competitive differentiation, pricing and, packaging strategy for Olo’s Order product suite and associated partnership channels • Lead go-to-market strategies and campaigns that promote awareness and adoption of Order products and features that align to Olo’s overall vision in delivering a world where every restaurant guest feels like a regular • Oversee how the Order products are advertised, discussed in press releases, represented in white papers, and seen by the public • Partner with Order Product team to develop product briefs that go through the product development cycle detailing scope, goals and overall direction of product • Be the Order product roadmap subject matter expert with a deep understanding of the total addressable market, competitors, and market needs with an emphasis on understanding the buyers and users of our products • Collaborate with Order Product Management, Design, Engineering, Sales, Sales Engineering, Marketing, Partnership and Customer Success to push product innovation to match market and customer needs • Partner with sales enablement and partnership teams to train go-to-market teams (i.e. training and educating these teams on the go-to-market plan, value propositions, positioning, messaging, and differentiation) • Work with Marketing team members on product campaigns, customer segmentation, and overall campaigns calendar • Orchestrate execution of all Order product communications including collateral, web content, email announcements and campaigns and content • Partner with Olo’s customers to develop compelling case studies that showcase the product value proposition in action • Work with Order Product Management to track performance and adoption rates of Olo's products to provide ongoing improvement plans

Requirements

• 4+ years of SaaS product marketing experience or a growth-stage software technology company, payment and restaurant digital experience a plus • Experience in product release readiness, including developing and launching SaaS marketing materials that promote broad-reaching awareness of products and features, is essential. • Strong project management acumen and the ability to be a self-starter, set priorities, and collaborate with different elements of a business organization • Ability to think strategically about issues, leading to thoughtful recommendations and action plans • Excellent written and verbal communication with demonstrated capability of authoring industry and product-related blogs, white papers, and presentations • A highly motivated, proactive individual that can work in fast-paced environments with the ability to prioritize and pivot quickly