Head of Paid Media

June 4

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Orchestra

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Orchestra is a new communications company built for today’s media landscape$1. .$1

public relations • social media • content marketing • film making • graphic design

501 - 1000

Description

• Facilitate and create a shared connection model of Paid strategy across the Orchestra agencies, including modeling integration and learning systems of support • Serve as subject matter expert and thought leader on paid strategies, how it integrates with an overall campaign as well as staying ahead of leading and new marketing tools, strategies, platform regulations, etc. • Lead new business strategy focused on paid media, including major proposals and pitches, and maintaining and growing P&L • Advise, consult and manage paid programs across digital channels including connected TV, SEM, programmatic, social media, SMS, etc. as well as traditional channels including broadcast, OOH, print, direct mail, etc. • Oversee, train and upskill the BR team of media planners and buyers across clients and channels as well as manage resources (if applicable) at other firms • Provide support and guidance to partner entities for smaller scale buys • Partner with relevant teams and stakeholders to strategize and execute multi-channel campaigns across markets/sectors, monitor performance, and optimize investments to generate growth • Provide structure and insights on how to effectively measure and report comprehensive success metrics to clients • Manage and encourage relevant vendor relationships, and lead sourcing and implementation of new applications, tools and technology with an eye towards identifying and prioritizing working with diverse vendors whenever possible • Advise on how to effectively leverage advertising content and creative for different channels

Requirements

• 10+ years of paid media strategy, media planning and buying experience, including experience managing large ($5M+) budgets and full-funnel paid media programming. Experience in growth marketing, direct to consumer, B2B, major consumer brands and brand perception campaigns is a plus • Expertise in full-funnel marketing, from brand awareness through to conversion and retention • Deep knowledge of digital ecosystem, including tracking and optimizations, and experience working with external partners to develop and execute initiatives (e.g., Google Ads, Facebook business manager, third-party media providers, social media community platforms and more) • Experience and deep understanding with the agency business model(s) • Excellent written and verbal communication and presentation skills, with the ability to articulate complex concepts clearly and effectively to internal and external audiences • A track record of successful business development and client management • Ability to build, develop and implement unique systems • Direct management experience, and a commitment to staff development, professional growth and mobility, and building a diverse and inclusive team • Ability to work in a fast-paced, dynamic environment and manage multiple priorities and projects simultaneously

Benefits

• Medical, dental and vision insurance for employees and dependents • Pre-tax Health Savings Account Savings Plan (HSA-SP) or Flexible Spending Account (FSA) • Mental health assistance with company-sponsored memberships to Talkspace and Calm • 401K with a 4% employer match and no vesting period • Generous paid time off (PTO): 20 vacation days, 10 wellness days, 1 day for your birthday, collective PTO between Christmas and New Year’s Day, plus 11 holidays • Pre-tax commuter benefits • Mobile phone reimbursement for data and minutes • Employer-funded life insurance • Discounted annual bikeshare membership • Corporate discounts through Tickets at Work