Senior Content Marketing Manager

April 30

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PatSnap

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Our AI-powered innovation intelligence platforms break barriers to connect innovators with insights.

Intellectual Property Management • Scientific research • Life sciences research • Academic research • Research and Development

501 - 1000

💰 $300M Series E on 2021-03

Description

• Develop and execute a data-driven content strategy for Patsnap, aligned with our brand, mission and business goals • Create a content roadmap and oversee and produce high quality content across blog posts, thought leadership, whitepapers, webinars, videos and social media (LinkedIn, Twitter, Instagram, YouTube, Facebook) • Grow organic search traffic and authority of Patsnap content for enterprise topics and related product solutions, utilizing keyword research for content optimization and topic/headline ideation • Serve as executive producer by creating original content and leading the development of multimedia formats such as social-first content, videos, and more to support content strategy goals • Drive strategy and execution for content distribution and content partnerships, working alongside channel owners to maximize reach of Patsnap’s content • Come up with new content series ideas and fresh editorial features (producing from concept to launch) that move the business forward and build Patsnap’s reputation and brand • Partner with other departments, such as product, GTM, and sales, to ensure that content initiatives are aligned with the company's overall business goals • Report on success metrics, generating content performance reports and insights, utilizing tools to track trends and key results, and to inform ongoing content strategy, learning, and iterating with data-informed decisions to continually improve content performance

Requirements

• 5+ years of successful content marketing, editorial, and/or creative content experience • Proven track record of high-impact content strategy and creation • Experience working in global organizations or with international markets • Experience working in B2B SaaS organizations • Experience in technical content writing for IP or R&D audiences an advantage • Understand how to produce content for multiple audiences, deliver work at the highest editorial standards, and can make a piece of content more valuable, engaging, and authentic to Patsnap • Embrace an analytical approach to content: be able to look at quantitative and qualitative data to figure out what’s working and what opportunities may exist regarding trends, specific keywords, or content knowledge gaps • Ability to think strategically and creatively in a fast paced, dynamic environment • Tools – Salesforce, HubSpot, Hootsuite, Wordpress, CMS, Analytical Tools • Self-starter who can define processes where none existed before and have a history of working collaboratively to bring big ideas to life • Can inspire and motivate cross-functional teams to deliver high-quality, complex, multiple-stakeholder creative content projects on time and within budget • Highly organized and detail-oriented • Experience leading a team of marketing professionals (preferably with experience managing remote teams) • Can work EST hours and comfortable working across various time zones with global teammates

Benefits

• Unlimited vacation • 2 volunteer days for community volunteering • Health and dental benefits for you and your dependents from day one • 401K matching • Remote work environment + WFH stipend for your home office set-up • 24/7 employee assistance program which provides access to virtual healthcare, therapy, financial and legal assistance, wellness counselling and resources for family support. • Joining a forward-thinking team that genuinely cares and wants you to succeed