Founded in 2007, PatSnap is the company behind the world’s leading innovation intelligence platform. PatSnap is used by more than 10,000 customers in over 50 countries around the world to access market, technology, and competitive intelligence as well as patent insights needed to take products from ideation to commercialization. Customers are innovators across multiple industry sectors, including agriculture and chemicals, consumer goods, food and beverage, life sciences, automotive, oil and gas, professional services, aviation and aerospace, and education.  To learn more about how PatSnap is improving the way companies innovate, visit www.patsnap.com.

PatSnap

Content Marketing Manager

• Develop and execute a data-driven content strategy for Patsnap, aligned with our brand, mission and business goals
• Create a content roadmap and oversee and produce high quality content across blog posts, thought leadership, whitepapers, webinars, videos and social media (LinkedIn, Twitter, Instagram, YouTube, Facebook)
• Grow organic search traffic and authority of Patsnap content for enterprise topics and related product solutions, utilizing keyword research for content optimization and topic/headline ideation
• Serve as executive producer by creating original content and leading the development of multimedia formats such as social-first content, videos, and more to support content strategy goals
• Drive strategy and execution for content distribution and content partnerships, working alongside channel owners to maximize reach of Patsnap’s content
• Come up with new content series ideas and fresh editorial features (producing from concept to launch) that move the business forward and build Patsnap’s reputation and brand
• Partner with other departments, such as product, GTM, and sales, to ensure that content initiatives are aligned with the company's overall business goals
• Report on success metrics, generating content performance reports and insights, utilizing tools to track trends and key results, and to inform ongoing content strategy, learning, and iterating with data-informed decisions to continually improve content performance

PatSnap Jobs in New York City

PatSnap

Senior Content Marketing Manager

PatSnap