Head of Marketing
July 21
🏡 Remote – New York
Description
• PipeDreams is building the next generation, technology powered home services provider. • Revolutionize home services by developing and executing integrated marketing strategies.
Requirements
• Lead the strategy, development, and successful execution of a robust integrated marketing program to drive revenue growth, new customer acquisition, and brand awareness across multiple locations simultaneously. • Leverage a multi-channel approach with an emphasis on TV, OOH, SEO, direct mail, SEM, social, affiliate/other digital, customer lifecycle, and more. • Define and build the marketing playbook and foundational growth engine PipeDreams will deploy to scale all of its future business acquisitions. • Build upon PipeDreams’ marketing platform, increasing the sophistication of our lead gen strategy • Partner with Operations, including local General Managers, to deploy marketing playbooks locally. Provide strategic oversight and support on local activations, strategic partnerships, grassroots campaigns, and more. • Build and oversee a world class marketing team primed to deliver the next phase of PipeDream’s growth. • Develop the growth forecasting model, manage marketing budgets, and maintain comprehensive dashboards to report on performance to key stakeholders. • Manage and oversee agencies, freelancers, and other PipeDreams partners who help in campaign creation and execution. • Develop and foster a culture of continuous experimentation and testing, establishing business cases for marketing programs and determining which strategies to scale.
Benefits
• 100% employer sponsored health and dental insurance for EE & dependents. • Unlimited PTO • Meaningful equity package • 401K plan • 100% remote work • Paid Parental Leave
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