Growth Insights Manager

6 days ago

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PointClickCare

WebsiteLinkedInAll Job Openings

Transforming Care Through Technology

Electronic health records • EHR • EMR • long-term care • software

1001 - 5000

💰 Secondary Market on 2022-03

Description

• Analyze trends of campaign performance to provide actionable insights that support growth strategy to meet our goals. • Use available tools and resources to gather and analyze campaign performance data to develop overall campaign optimization strategies with the goal of increasing engagement, MQL generation, opportunity creation, and revenue generation of marketing campaigns. • Review data to gain an understanding of campaign breakpoints to achieving our growth targets, and provide data-led insights to help decision making across GTM teams. • Manage the insights strategy and perform analysis on: how customers are responding to marketing messages and content, which paths customers are taking, when are customers buying, and what customers who buy look like and create action plans focused on optimization. • Analyze content performance specific to its ability to move buyers through the buying funnel and provide insights to optimize content strategy in campaigns. • Manage research projects using our data to create business plans that inform our growth strategy. • Use available tools and resources to gather data and translate it into easy-to-understand actionable growth strategies to be shared with marketing leadership teams. • Work with data professionals to uncover opportunities hidden in our data and use the insights from statistical modelling, correlation analysis etc. to inform campaign optimization strategies.

Requirements

• Diploma, degree or relevant certifications in Data Management, Analytics, Mathematics and/or Computer Science • 6+ years of Digital B2B Marketing Analytics and/or performance measurement and story-telling reporting experience. • Awareness and understanding of current and future industry trends, technology and best practices related to Buyer Journey Engagement and Lifecycle Marketing Performance • Experience in high growth, fast paced, heavily matrixed organizations • B2B digital marketing ecosystem and how its success can be measured and insights derives for data driven decision making • Measurement, reporting and analytical techniques and their application to marketing challenges • Strong understanding of UI/UX • Marketing analytics technology • Revenue Marketing metrics • Experience with Google Analytics • SEO • SEM • Funnel metrics • SQL • BI tools • Salesforce dashboards • B2B Marketing channels