Point One is the first centimeter-accurate positioning API designed for today’s most demanding applications.

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Performance Marketing

Drive demand generation strategies for precise positioning solutions.

• Collaborate cross-functionally to develop, refine, and implement a comprehensive demand generation strategy that aligns with overall business objectives and revenue targets.
• Partner closely with our Sales, Alliances, and Customer Success teams to create and execute multi-channel marketing campaigns, including email marketing, content marketing, SEO and SEM, events, social media marketing, and other promotional activities.
• Together with the GTM team, develop and execute an account-based marketing (ABM) strategy that identifies and targets high-value prospects in alignment with pipeline generation and revenue goals.
• Partner with Product Marketing to develop compelling assets that drive effective pipeline programs.
• Monitor, analyze, and report on demand generation effectiveness using trend data (such as conversion rates, pipeline growth, etc.) and campaign-specific metrics.
• Continuously optimize demand generation strategies based on data-driven insights.

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Senior Demand Generation Manager

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