Insurance Marketing Manager

August 22

🔄 Hybrid – Manhattan

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Logo of Resilience

Resilience

Cyber insurance policies with integrated cybersecurity solutions.

cyber • cybersecurity • cyberinsurance • cyberrisk • risk assessment

51 - 200

Description

• Tailor compelling product positioning and messaging for our core insurance broker audience, drawing from underwriter engagements, market insights, and a thorough understanding of our solution. • Create engaging and educational content by using industry trends and news to develop ideas for collateral, blogs, webinars, thought leadership, customer presentations, website content, videos, and bylined articles. • Source, build, and approve engaging and scalable underwriter and seller content, including training materials, solution talking points, and other assets. • Develop battle cards with quarterly updated competitive intelligence. • Work closely with our services & BI team to create case studies and marketing stats to support the case for our solution. • Partner with our marketing and distribution team to build a connected customer journey across our web properties and broker events, driving sustained engagement.

Requirements

• 5+ years of product marketing experience in Insurance or broker marketing is required, and cyber insurance is preferred. • Sales Enablement experience. • Proven track record of designing and delivering effective product marketing, sales training, and support programs, including demonstrable examples of leading partner marketing programs to improve the productivity of the sales channel. • Excellent communication, presentation, and facilitation skills. • Strong analytical and problem-solving abilities. • Self-starter with the ability to work proactively and take ownership.

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