Director of Product Marketing

July 21

🏡 Remote – New York

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Logo of Ribbon

Ribbon

Making homeownership achievable.

real estate

201 - 500

Description

• As Ribbon’s first Head of Marketing, you’re the architect of the narrative to bring our SaaS platform to life • Build trust with tailored content to support 501c3s • Establish credibility through audience design and engagement • Oversee customer acquisition strategies to support sales efforts

Requirements

• Minimum of 6 years in product marketing, with a strong emphasis on B2B marketing • Proven track record of developing and executing successful product marketing strategies tailored to B2B or segmented consumer audiences • Expertise in business and communication, especially at CXO-level engagement • Creativity and innovative marketing ideas to engage B2B target audiences • Experience with SaaS or technology ecosystem evolution storytelling • Proficiency in Value Prop breakthrough and Audience Identification • Familiarity with marketing automation tools and analytics platforms

Benefits

• Flexible work schedules and paid time off • 401k with 3% match and comprehensive Health, Dental, and Vision Benefits • Make an immediate impact on our product from day one.

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