VP of Product Marketing

August 21

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SheerID

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💰 Private Equity Round on 2021-04

Description

• Develop and execute a bold, innovative global product marketing strategy that aligns with the company's growth objectives and market dynamics. • Identify and capitalize on new market opportunities to drive product differentiation and competitive advantage. • Lead the go-to-market strategy for new product launches and major feature enhancements, ensuring market readiness and impactful introductions. • Collaborate with product development, sales, and customer success teams to align on strategic priorities and execution plans. Use customer insights to inform product development and marketing strategies. • Conduct deep market research and analysis to uncover trends, customer needs, and competitive landscape shifts. • Leverage insights to refine product positioning, messaging, and overall marketing strategy. • Lead SheerID’s analyst relations strategy and interactions with key industry analyst firms. • Provide input and strategy into product roadmap, strategy, and pricing based on market and customer research finding, industry analyst interactions and competitive findings. • Partner with the demand generation team to create and execute innovative campaigns that drive product awareness, lead generation, and customer acquisition. • Continuously measure and optimize campaign performance to maximize ROI and drive sustainable growth. • Nurture and leverage relationships with key thought leaders, influencers and key strategic customers and partners to help increase market awareness about SheerID. • Conduct ROI/TCO analysis and develop content to help customers make the business case for SheerID. • Support the team in setting clear goals and key results. Ensure that those are communicated and visible across the company and progress is shared regularly.

Requirements

• 10+ years of experience in product marketing and related marketing functions in the B2B software industry, preferably within an area of application development. • 8+ years of progressive management experience, with an emphasis on leadership, and engaging global and local stakeholders. • Must have a strong analytical and quantitative skill set combined with a strength to analyze data, interpret and translate results to produce actionable changes. • Experience building trusted relationships with executive sponsors and end users. • Proven track record in building, getting buy-in and executing marketing plans, and staying focused on “getting it done” in a fast-moving, technical environment. • Able to coordinate across many teams and perform in a fast-moving startup environment. • Will be highly-motivated and driven and will work relentlessly to achieve strong results and therefore grow the business. Will be energized by a rapid pace of change and strive to deliver beyond expectations. • Outstanding written and verbal communications skills to explain and translate complex technology concepts into simple and intuitive communications.