Digital Ecommerce Analyst (UX)
September 6
🔄 Hybrid – Manhattan
Description
• Conduct in-depth analysis of website traffic, user behavior, and eCommerce metrics to identify trends, patterns, and opportunities for digital testing vision. • Lead strategy and priorities through behavioral reporting, user surveys, and tests • Own A/B testing to measure the impact of website changes and recommendations • Present insights to relevant stakeholders in a digestible format • Maintain an organized library of results for future reference • Benchmark ideas and proposals against other web sites or recent studies • Own overall site health: define metrics and cadence of reporting, strategize improvement and project manage implementation of optimizations • Become the team expert on user behavior on site, sharing learnings with other teams to drive conversion rate • Partner with our site team and developers to identify high-impact tests and site updates that are engaging, purposeful and add value over time. • Strategize and project manage the execution of the A/B testing roadmap for dotcom, laddering up the tests to DTC business goals, and proving incremental value over time. • Own tech implementation on site and vetting set up of new tools with Ecomm team • Partner with Ecommerce Merchandising and CMI teams to create and execute research plans across qualitative and quantitative user research, analyze findings, and identify solutions • Responsible for socialization of user behavior on-site to total organization • Manage ADA accessibility compliance and on-going certification • Be the team expert on emerging technology landscape
Requirements
• 7+ years of experience in ecommerce • 2-3+ years of experience leading and managing a team • Demonstrated experience working with Shopify • Experience collaborating with multidisciplinary teams and cross-functional stakeholders throughout the testing and design process • Ability to strategically present work holistically and to team members of various levels of seniority • Champion of new ideas • Proven experience in dynamic/agile working environment • Strong project management, analytical and presentation skills • Exceptional written and verbal communication and interpersonal skills • Experience in Beauty industry a plus • Project management within JIRA preferred • Experience with User Testing, or similar user survey platform, a plus
Benefits
• Eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.
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