Strava
A passionate and committed team, unified by our mission to build the most engaged community of athletes in the world.
201 - 500
Group Lead, Growth Marketing, Marketing Technology
August 22
🏢 In-office - Manhattan
Strava
A passionate and committed team, unified by our mission to build the most engaged community of athletes in the world.
201 - 500
Description
• Lead the development and execution of the MarTech roadmap, managing and optimizing our tech stack — AdTech to CRM — to align with Strava’s business objectives. • Oversee the evaluation, onboarding, and performance of all MarTech vendors (e.g. Iterable). • Lead, mentor, and grow a team of high-performance MarTech Marketers, fostering a culture of curiosity, experimentation, and continuous improvement. • Stay ahead of industry trends, including data privacy policies and emerging automation and AI technologies.
Requirements
• 8+ years of experience in marketing technology; app and/or subscription-based businesses preferred. • Deep understanding of CRM and AdTech systems and best practices; Iterable experience a major plus. • Strong expertise using SQL to extract, clean, and transform data in large, sophisticated, nested databases. • Experience leading high-performance teams, mentoring talent, and defining long-term career competencies for growth-led teams. • Experience with digital privacy policies such as Apple’s App Tracking Transparency Framework. • Readiness to operate in ambiguous roles that you can help refine over time to streamline partnerships across inter-functional and cross-functional teams like Product, Analytics, Engineering, and more. • Strong ability to translate technical details into digestible summaries for a non-technical audience. • Demonstrated strong intellectual curiosity.
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