Lifecycle Marketing Manager
May 2
đĄ Remote â New York
Description
⢠As an Lifecycle Marketing Manager, you will be a key driver of global marketing efforts supporting our sales motions to drive demand and revenue growth - designing, implementing, and optimizing scaled lifecycle campaigns across user segments and life stages. You will help create an uncommonly great email marketing program at Stripe through a relentless focus on user experience and channel optimization. ⢠Responsibilities: - Drive ideation, strategy, and execution of scaled lifecycle campaigns to generate and accelerate sales pipeline and revenue - Identify customer pain points, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization - Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale - Design iterative experimentation plans to continuously optimize and improve campaign effectiveness - Drive growth across key metrics (MQLs, SQOs, pipeline, revenue) - measure success, optimize against targets, and report on performance on a recurring cadence - Analyze trends, develop actionable insights, and socialize relevant learnings across the organization - Collaborate closely with key stakeholders across Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing
Requirements
⢠7+ years of work experience ⢠5+ years of email marketing/CRM experience, preferably in lifecycle CRM ⢠2+ years of B2B marketing experience ⢠Deep knowledge of the email landscape and best practices (deliverability, privacy laws) and growth marketing concepts (attribution, incrementality) ⢠Technical email knowledge (understanding of webhooks, APIs, liquid logic, ETLs) ⢠Experience articulating requirements to Product, Engineering, and Data Science to facilitate technical workstreams ⢠Self starter; ability to drive both strategic and tactical workstreams forward with minimal oversight ⢠Advanced analytical skills; ability to analyze trends and decipher actionable insights from data ⢠Experience driving experimentation roadmaps to continuously optimize and improve campaigns⢠User-first sensibility ⢠Excellent written and verbal communication skills ⢠Demonstrated ability to collaborate cross-functionally across technical and non-technical teams
Benefits
⢠11 paid holidays ⢠Generous Accrued Time Off increasing with years of service ⢠Generous paid sick time ⢠Annual day of service
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