The Krazy Coupon Lady is dedicated to solving the everyday challenges women face when it comes to wallet woes. 

Co-founders Joanie Demer and Heather Wheeler launched Krazy Coupon Lady from their kitchen tables in 2009 committed to making it easy to shop smarter.  By simplifying the world of couponing and deal hunting, The Krazy Coupon Lady (also known as KCL) quickly became the trusted money-saving destination helping millions of women stretch their budgets. 

The Krazy Coupon Lady launched an app in 2015, which debuted as the #1 lifestyle app and in the top 10 best new apps (across all categories) in the Apple Store and garnered thousands of downloads from its loyal readers. Broadening their money-saving focus to offer a constant, best-of-web stream of deals, shopping tips, life hacks and how-tos, KCL expanded the ways they could help women spend smarter while cutting their budgets. KCL is the leading money-saving destination for over 5 million women every month. 

KCL went from two moms blogging from their home computers to nearly 100 scrappy, relentless, and intentionally disruptive people working together to help make our readers’ lives easier. 

KCL is really proud to have an all-female executive team, our own charitable organization dedicated to helping the local refugee population (using coupons, of course), and a rowdy freakin’ office in the nation's outdoor capital Boise, Idaho.

The Krazy Coupon Lady

Business Analyst

Business Insights Analyst enabling data-driven decisions for a shopping publisher.

• Providing analytical support and insights to cross-functional teams, including marketing, sales, product development, and content.
• Daily tracking and reporting of content and marketing KPIs, including daily visitors, views, earnings and more.
• Contributing to traffic and revenue growth through effective communication of historical performance and opportunities.
• Performing routine and ad hoc analysis to inform business decisions, including developing dashboards, reports, and visualizations that effectively communicate insights and recommendations to stakeholders.
• Evaluating post-level, department-level, and channel-level performance, analyzing current strategies, identifying opportunities for growth or efficiency, and making recommendations to optimize both organic and paid strategies.
• Ensuring a positive end-user experience by building solutions to deliver consistent and easy access to data needed to inform day-to-day and broader strategic decisions.
• Maintaining and evolving existing processes for gathering, summarizing, and distributing relevant insights, including working closely with our data engineering team to build automated solutions for routine needs.
• Effectively managing your time to build and deliver high-quality, consistent results on time.
• Creating and maintaining clear documentation of sources, nuances in data collection/interpretation, and methodologies.
• Additional responsibilities as the department scales.

Business Insights Analyst

Content Writer

Create engaging deal content for a shopping platform to maximize savings.

• Responsible for finding, building, and writing top-performing deal content
• Find the best sales from top-performing stores and products for readers
• Build deal posts in CMS including graphic design tools and affiliate link-building
• Write short posts explaining sales and how to get them for less
• Continually analyze deal performance and self-adjust pitches and writing
• Connect, support, and learn remotely via Slack and Zoom meetings

The Krazy Coupon Lady Jobs in New York City