Marketing Analytics Manager

June 13

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Description

• Analyze effectiveness of marketing campaigns based on performance indicators across channels • Lead measurement plans and analysis of marketing programs • Create, publish, and present reports on KPIs • Collaborate with cross-functional stakeholders to generate business insights • Develop benchmarks for campaign performance • Create experimentation and A/B testing plans • Act as a subject matter expert on analytics topics

Requirements

• Degree in a marketing analytics field or equivalent practical experience • 2+ years of experience as a marketing analyst using marketing tools and platforms • Experience in Google Analytics (360 / GA4), data warehouses and CRM (Pardot/Salesforce preferred) data visualization and reporting • Experience collaborating with cross-functional stakeholders to drive consensus on requirements, including strategic direction, ad-hoc analysis, or development of new data pipelines • Excellent communication and organizational skills • Looker and SQL experience

Benefits

• Health insurance • Equity awards • Life insurance • Disability benefits • Parental leave • Wellness benefits • Paid time off