Product Marketing Manager
August 14
🏢 In-office - Manhattan
Description
• Develop and execute a range of marketing strategies and tactics at all stages of the funnel. • Own lifecycle marketing strategy and execution. Partner closely with marketing and operations teams. • Be a great storyteller through positioning, content, and messaging. • Oversee the development and execution of content marketing campaigns across all channels. • Develop and implement SEO strategies to improve organic search results. • Grow company reach through social platforms to amplify thought leadership.
Requirements
• Minimum of four years of experience in marketing, primarily across product marketing, content marketing, and lifecycle marketing. • A portfolio of writing samples and campaigns with measurable results. • Deep understanding of product marketing, email/lifecycle marketing, content marketing, affiliate marketing, channel partnerships, social media, and SEO strategies, tactics, and tools. • Expertise with HubSpot is a huge plus. • Comfort with navigating new challenges and moving quickly. • Data-driven and results-oriented, with experience developing and analyzing marketing campaigns. • Ability to create frameworks for testing, learning, optimizing, and understanding messaging ROI. • Excellent writing skills to translate complex concepts into digestible content. • Strong project management skills with a self-directed approach.
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