Woolf University is an American styled university for global collegiate higher education institution in Malta. Woolf’s colleges are geographically and linguistically diverse, but all colleges are equally subject to the Quality Assurance Policy and to the same standards academic excellence and cyclical review. All Faculty members from all colleges have the ability to vote in the Faculty Council. Woolf's software platform helps our colleges meet, monitor, and maintain our high standards of excellence by handling everything from new course proposal to degree issuance. It creates a comprehensive record of compliance for all aspects of quality assurance.All degrees, across all member colleges, meet the same standards of scholarly excellence, and all courses must undergo an academic peer-review and a quality assurance process based on Woolf's Quality Assurance Policy. Legally, Woolf is incorporated and licensed under multiple accreditation regimes. Every degree is subject to the accreditation regulation which is specified on the degree profile. For example, Degrees listing the European Credit Transfer and Accumulation System (ECTS) are accredited within the European Qualifications Framework (EQF). The ECTS accreditation system is the largest and most sophisticated accreditation system in the world, and the credits are globally recognized and transferable.

Woolf University Malta

Marketing

Lead marketing efforts for Woolf, a global online higher education institution.

• Oversee and steward the Woolf University brand and voice.
• Lead and mentor a small but growing marketing team.
• Create and execute a data-driven B2B marketing strategy focused on demand generation.
• Develop integrated marketing campaigns across multiple channels.
• Work closely with the sales team and a graphic designer to create effective sales enablement materials.
• Oversee A/B testing, user segmentation, and the optimization of all campaigns.

Senior Demand Marketing Manager

Account Manager

Account Manager at Woolf, expanding relationships with global educators.

• Drive revenue growth across existing partners in Europe and the United States by identifying growth opportunities for your partners (e.g. stacking educational content into a new degree pathway)• Upsell Woolf growth tooling• Serve as the primary point of contact for a portfolio of customers, providing ongoing support and building long-term relationships.
• Engage in strategic conversations with partners to understand their evolving needs, identify new opportunities, and maximize value from Woolf’s platform.
• Collaborate closely with the Customer Operations Team to respond to partner inquiries and ensure timely and effective solutions.
• Develop and maintain quarterly account plans, conduct frequent partner meetings to review performance, and create action plans for growth.
• Proactively educate partners on Woolf’s product features, ensuring they are equipped to leverage our platform to its full potential.
• Be a responsive resource ("a Slack away") for partners' sales teams, enabling them to effectively position and sell Woolf’s products.
• Contribute to ongoing refinement of Woolf’s sales strategies and operational processes, helping to build a scalable sales infrastructure.
• Collaborate with cross-functional teams to ensure customer success, drive retention, and support long-term growth.


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