Marketing Manager - US IT Staffing Services

April 6

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Zipdev

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Remote technical staffing from Latin America.

recruiting • remote teams • search and placement • staffing • talent

51 - 200

Description

• Develop and execute comprehensive marketing strategies to elevate brand visibility, generate leads, and drive revenue growth in alignment with company goals. • Focus on building and optimizing HubSpot for marketing automation and CRM needs. • Lead and mentor the marketing team, fostering a collaborative and results-driven culture that encourages innovation and excellence. • Conduct in-depth research and analysis of consumer behavior, market trends, and competitive landscape to inform marketing strategies and campaigns. • Direct involvement in awareness activities such as content creation, social media management, advertising, and lead generation campaigns. • Collaborate with third-party agencies to oversee, approve, and deploy successful marketing campaigns across various channels, ensuring alignment with brand identity and messaging. • Experiment with a variety of organic and paid acquisition channels, including content creation, pay-per-click campaigns, social media, lead generation campaigns, and copywriting, to optimize marketing performance. • Manage and monitor the marketing budget on a quarterly and annual basis, optimizing resource allocation to maximize ROI and achieve strategic objectives. • Prepare and present quarterly and annual reports to the executive team, providing insights on marketing performance, trends, and opportunities for improvement. • Analyze consumer behavior and campaign metrics to refine email and advertising strategies, driving continuous improvement and optimization. • Identify and analyze competitors, leveraging insights to inform strategic decisions and maintain a competitive edge in the market.

Requirements

• Ability to work independently and autonomously while maintaining transparent communication and collaboration with team members and stakeholders. • Proven work experience as a Marketing Manager, Coordinator, or similar role, demonstrating hands-on experience in developing and executing successful marketing strategies. • Hands-on experience with HubSpot, LinkedIn Ads, and other marketing tools. • Familiarity with Customer Relationship Management (CRM) and Content Management System (CMS) software, preferably with experience using HubSpot. • Must be comfortable with both strategy and execution, particularly in building and scaling marketing platforms. • Ability to work closely with the sales team to align marketing and sales efforts. • Knowledge of traditional and digital marketing tools, with expertise in research methods using data analytics software. • Experience with SEO/SEM campaigns, including keyword research, optimization, and performance analysis. • Solid computer skills, including proficiency in Google Suite, web analytics, and Google Analytics, and Google AdWords. • Experience working in the staffing industry is a plus, but not a requirement.

Benefits

• Work remotely Monday - Friday, 40 hours a week (no weekends) • Vacation: 10 business days a year • Holidays: 5 National Holidays a year • Company Holidays: 5 Company Holidays a year (Christmas Eve, Christmas Day, New Year's Eve, New Year's Day, Zipdev Day) • Parental Leave • Health Care Reimbursement • Active Lifestyle Reimbursement • Quarterly Home Office Reimbursement • Payroll Deduction Purchase Plans • Longevity Bonus • Continuous Learning Bonus • Access to Training and Professional Development Platforms • Did we mention it's REMOTE?!!