Product Marketing Manager

November 30, 2023

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Zowie

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The Customer Service automation platform built to help ecommerce brands delight customers and grow revenue.

chatbots • marketing • chatbot • Messenger • AI

11 - 50

Description

• Continuous research and monitoring of the market Zowie operates in • In-depth product and market analysis to identify competitive edge - big or small • Establish effective market positioning strategy for Zowie • Build messaging that’s easy to understand and that highlights key benefits of our product • Lead product naming efforts that support established positioning strategy • Develop sales enablement materials for GTM teams: product guides, competitive analysis briefs, sales presentations, value prop documents and more • Collaborate with product, sales, and content teams for aligned and effective marketing campaigns • Evangelize Zowie product internally and externally through product trainings, webinars and more • Own the product launch strategy and calendar, lead cross-functional alignment for maximum impact • Ownership and delivery of product launch related KPIs in close collaboration with the marketing team

Requirements

• 4+ years of product marketing experience in B2B tech companies, ideally in enterprise SaaS • Excellent verbal and written communication abilities for crafting compelling narratives around products and strategies • Proficiency in using data to guide marketing decisions and measure success • Capability to manage multiple projects simultaneously and meet deadlines in a fast-paced startup environment • Demonstrated ability to explore new perspectives and devise creative solutions, and creative approaches to marketing challenges • Strong collaborative skills to work effectively with cross-functional teams