Account Executive, Paid Social (Performance Media)

August 21

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BCW Global

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BCW is the global communications agency built to move people$1. .$1

Public Relations • Digital • Healthcare • Technology • Integrated Communications

1001 - 5000

Description

• Upload, execute and monitor media campaigns with attention to detail • Act as a resource and field educational internal and external questions with professionalism • Analyze campaign metrics and performance to highlight key takeaways, translating into client-facing communication in email, PowerPoint and Excel reports • Develop reliable relationships with clients, vendors and publications • Manage media for F500 clients (setting up targeting, trafficking, budgeting, invoice reconciliation, optimizations, etc.) • Manage campaigns on standard paid social platforms – Meta/Instagram, Twitter, LinkedIn, YouTube, TikTok • Analyze performance data to develop reporting and recommendations to clients – leading presentations and establishing trust/relationships with clients. • Work with the team to identify opportunities and build processes within the department.

Requirements

• 1+ years of professional experience across agency, in-house, or start-up roles • Paid media and media analytics background and interest and overall a passion in all aspects of social and how it works within integrated communications • Prior work with industry tools (Facebook Ads Manager, Facebook Business Manager, Twitter Ads, LinkedIn Ads Manager, YouTube, Snap, Tiktok, Google Search, Google Display Network, Google Analytics). • Understanding of basic media buyer vocabulary, such as performance KPIs, bidding and objectives • Other exposure and experience to other media channels (Paid search and Programmatic) experience are a plus • Ability to eloquently report/translate data to form insights and recommendations • Proficient in Microsoft Office, particularly using PowerPoint and Excel for reporting and recommended strategy documents • Excellent written and verbal communications skills along with strong attention to detail • Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups.

Benefits

• Paid time off for vacation, sick and personal days, as well as Summer Fridays and a Flexible Holiday Policy with 9 paid holidays annually. • 12 weeks paid Parental Leave • Wellness benefits including healthcare, vision, dental and pet insurance • 401K Savings and Investment Plans • Commuter benefits using pre-tax dollars per month to pay for eligible commuting & parking expenses • Career growth opportunities through continued education, training & development courses, and BCW’s Career Pathing program. • Employee Resource Groups that provide our employees the platform to network, build key leadership skills, gain greater visibility and access to senior leadership, have an impact at BCW and the outside community and accelerate their careers.