Senior Director - Product Marketing

August 16

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Billtrust

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Billtrust is the leading innovator in AR automation and B2B payments.

Outsourced Invoicing • ebilling • EBPP • EIPP • Billing Services

501 - 1000

💰 $200M Post-IPO Equity on 2021-01

Description

• Be an expert on buyer personas, competitors, and our industry. • Engage with customers, prospects, and others in the market to understand needs. • Define market sizing, segmentation, targeting, and product value proposition. • Align with Product Management to understand the product roadmap and capabilities, and ensure alignment with customer needs and the customer journey. • Own product launch planning: plan, create, and lead the launch of new product releases or service offerings, and manage the cross-functional implementation of the plan. • Collaborate with Sales and Business Development to define effective sales channels for all products. • Provide content, thought leadership, tools, and training in support of product launches and joint GTM efforts with strategic partners. • Develop strategy and manage marketing programs that drive demand for our solutions. • Implement programs to support cross-sell/upsell opportunities. • Renew positioning for Billtrust by creating a customer-informed, differentiated position in the market with strong, achievable aspirations that allow for future mergers and acquisitions. • Develop messaging and value propositions tied back to the central positioning framework, providing simplicity for customers. Ensure messaging is sustainable and aligned with the strategic product roadmap. • Rationalize product naming by applying descriptive naming best practices and helping accrue value to the Billtrust master brand. • Lead analyst product briefings in partnership with the marketing communication and product management teams. • Attract, develop, and retain top-notch talent for the product marketing and market research teams. Be an active member of the marketing leadership team to further grow the marketing function within the company. • Drive stakeholder management and cross-functional collaboration. • Manage marketing budgets and third-party agencies where required.

Requirements

• BA/BS degree combined with 10+ years of proven success in Product Marketing or Product Management leadership roles. • In-depth knowledge of both SaaS and Fintech; payments experience is a strong plus. • Experience in effective strategic planning and collaboration with Sales, Business Development, and Product Management. • Deep knowledge of and experience in developing market positioning by target persona, competitive differentiation, and the programs needed to reach enterprise as well as mid-market audiences. • Excellent written communication skills and well-honed presentation skills. • Strong interpersonal and relationship-building skills. • Willingness to travel at least 20% of the time; visiting customers, prospects, and partners will be an essential part of this role. • Exposure to Pragmatic Marketing is a major plus.

Benefits

• Work from Anywhere: Your home, a coffee shop, a company paid WeWork • A Culture that Lives its Values: Our values are not just words or window dressing, they guide our decisions - big and small - each and every day. • Flexible Working Hours: We support your lifestyle- the results are what count. • Open PTO: Work-life balance is important. We believe in giving our employees time to truly relax and recharge. • Sabbatical: A paid leave to reward longevity and commitment to Billtrust. • Paid Parental Leave: To promote parent-child bonding and increase gender equity at home and in the workplace. • Opportunities for Growth: Professional development can take many shapes. Join one of our seven ERGs or participate in our Mentor-Mentee, and Leadership development programs- we foster an environment where all employees can grow. • Recognition: From Billtrust Bucks and CEO Shoutouts to Culture Champion and CEO Excellence Awards, our employees are recognized for hard work and outcomes achieved. • Benefits: Medical, dental, vision, 401(k) with company match, short-term and long-term disability, flexible spending accounts, HSA, and life, cancer, and AD&D insurance. • Minimal Bureaucracy: An entrepreneurial environment of ownership and accountability allows you to get work done.