Senior Performance Marketing Specialist (Meta, Pinterest & YouTube)
July 24
🔄 Hybrid – Manhattan
Description
• Develop, implement, and manage social first performance marketing strategies across Meta, Pinterest, and YouTube. • Bring creativity, fresh thinking and new ideas to deliver successful paid social results and a clear road-map for the future • Utilize data-driven decision-making to inform campaign adjustments and future strategies. • Accountable for project timelines and budget pacing • Monitor and optimize campaigns to achieve key performance metrics (KPIs) such as ROAS, CPA, and CTR. • Conduct A/B testing to identify best practices and improve campaign effectiveness. • Create and execute comprehensive performance marketing strategies tailored to Meta, Pinterest, and YouTube. • Collaborate with the marketing team to align campaign strategies with overall business goals. • Stay updated on industry trends, platform updates, and emerging best practices. • Analyze campaign performance data and provide actionable insights to optimize and scale campaigns. • Generate detailed reports on campaign performance, highlighting key metrics and trends. • Communicate campaign performance and insights to stakeholders, providing recommendations for improvement. • Foster strong relationships with platform representatives to leverage new features and opportunities.
Requirements
• Bachelor's degree in Marketing, Business or a related field. • 4+ years of experience in a performance marketing and/or social media buying role, with a focus on Meta, Pinterest, and YouTube advertising preferred (Agency experience is a plus). • 1+ years of hands-on experience working in self-service capacity within social platforms • Strong analytical skills with a proven track record of managing and optimizing large-scale advertising campaigns. • Experience with campaign optimization strategies such as A/B testing, audience targeting, bid management, and creative best practices • Proficiency in using ad platforms such as Facebook Ads Manager, Pinterest Ads Manager, YouTube Analytics and Google Analytics • Excellent understanding of audience targeting, bidding strategies, and creative best practices. • Ability to work independently and collaboratively in a fast-paced environment. • Strong communication and presentation skills. • Passion for the jewelry and engagement ring industry and understanding of customer buying journey in luxury sectors.
Benefits
• Paid time off • Medical, Dental, Vision and Prescription Insurance • 401(k) Retirement Plan with company match • Flexible spending account • Health savings account • Tuition Reimbursement • Employee discount • Parental leave • Life insurance
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