WHY CHOOSE BLUE NILE?
We live by our values – As One Team we work together to win.  We are Customer Obsessed, passionately and transparently helping our customers to find their perfect piece.  We act with Speed and Quality with attention to every detail and are Driven to Disrupt; our curiosity, creativity and willingness to test and learn drives our business. 


WHAT WE DO:
Blue Nile is the leading online retailer of certified diamonds, engagement rings and fine jewelry. Our standards are amongst the highest of all jewelers.  We provide a superior customer experience, extraordinary value and industry-leading product quality and style.  We obsess about our customers and are passionate about providing each customer with an amazing experience.  

Blue Nile offers thousands of GIA and AGSL certified diamonds and provides the guidance and education to help you choose the perfect one. Read our profiles in The New York Times and Fortune to understand why Blue Nile engagement rings have been a part of over 500,000 proposals and why we've been named Forbes Favorite Online Jeweler every year since 2000.

BLUE NILE CULTURE:
We embrace a culture of adaptability.  Our team is nimble, innovative and resourceful and makes an impact on both the business and each individual customer’s personal experience.  We value hard-work, flexibility and curiosity and collaborate to creatively solve problems, constantly improve and implement meaningful changes.  Our team celebrates achievements and is inspired by success.

Blue Nile

Performance Marketing

Lead performance marketing strategy at Blue Nile to drive growth and profitability.

• Develop and execute a comprehensive performance marketing strategy aligned with business goals to drive growth and profitability.
• Lead, mentor, and develop in-house team leaders, fostering a culture of innovation and continuous improvement.
• Fully manage the marketing budget exceeding $50 million annually, efficiently allocating resources to maximize ROI across all channels.
• Oversee all digital marketing channels, including SEM, SEO, display advertising, social media, affiliate marketing and email marketing
• Expand and optimize offline marketing efforts through OTT platforms, streaming services, podcasts, and mass media channels.
• Leverage artificial intelligence in advertising to enhance targeting, personalization, and overall campaign performance.
• Utilize advanced analytics to measure, report, and optimize marketing campaigns, ensuring maximum effectiveness and ROI.
• Stay abreast of industry trends, emerging technologies, and the competitive landscape to keep Blue Nile at the forefront of performance marketing innovation.

Head of Performance Marketing

Marketing

Lead clientele engagement strategy and maximize revenue for local showrooms.

• Develop strategy and execute retail marketing and client engagement initiatives including product launches, point-of-purchase merchandising solutions, digital marketing/advertising, promotions, loyalty programs and other in-store activations
• Forecast and manage annual budgets for direct marketing and store events for showrooms and facilitate all invoicing
• Manage regional retail marketing calendar and liaise with marketing team to prepare all new store opening outreach, activities, event request proposals and recaps
• Manage contact with and develop relationship with Mall Marketing teams
• Develop regional strategy and manage client gifting budgets
• Curate client lists for engagement opportunities with retail partners
• Track and communicate showroom marketing spend and budget reconciliation
• Identify new opportunities and execute marketing activities to help drive awareness and velocities for our local showrooms
• Analyze data and maintain knowledge of trends and developments in the market to identify needs for new opportunities and make recommendations accordingly
• Work closely with performance marketing, product, design, customer service, store managers, retail team and sale consultants to create and lead integrated marketing plans that are effective and maximize ROI
• Assist with the creation of presentations for external and internal meetings
• Collaborate with Public Relations team to promote new store efforts
• Assist in senior leadership/trade show event planning
• Conduct market research to identify customer trends, competitor offerings and demographic data
• Maintain positive and collaborative relationships with cross functional teams (i.e. design, marketing, merchandise, product, sale consultants)
• Interpret data, analyze results, and develop reports and/or dashboards for stakeholders
• Other responsibilities as assigned

Retail Marketing Manager

Account Executive

Enhance customer relationships through exceptional service and jewelry education.

• Communicate the Blue Nile difference, instilling trust and confidence in our brand
• Demonstrate exceptional customer service and continually develop your product knowledge to educate customers
• Communicate accurate information and set clear expectations for customers, ensuring an on-brand Blue Nile experience
• Proactively follow up on all internal and external communications while maintaining Blue Nile service standards
• Effectively resolve complex customer service challenges, finding solutions which exceed customer expectations
• Help create and maintain a service culture focused on the customer, enhance the buying experience and build relationships that lead to long term business growth
• Continuously maintain excellent attendance and punctuality
• Consistently achieve or exceed company sales and service goals
• Partner with peers and showroom management to solve problems while maintaining a service culture focused on the customer.

Luxury Sales Consultant - Part-Time - Roosevelt Field

Drive customer acquisition and conversion through performance marketing campaigns on selected platforms.

• Develop, implement, and manage social first performance marketing strategies across Meta, Pinterest, and YouTube.
• Bring creativity, fresh thinking and new ideas to deliver successful paid social results and a clear road-map for the future
• Utilize data-driven decision-making to inform campaign adjustments and future strategies.
• Accountable for project timelines and budget pacing
• Monitor and optimize campaigns to achieve key performance metrics (KPIs) such as ROAS, CPA, and CTR.
• Conduct A/B testing to identify best practices and improve campaign effectiveness.
• Create and execute comprehensive performance marketing strategies tailored to Meta, Pinterest, and YouTube.
• Collaborate with the marketing team to align campaign strategies with overall business goals.
• Stay updated on industry trends, platform updates, and emerging best practices.
• Analyze campaign performance data and provide actionable insights to optimize and scale campaigns.
• Generate detailed reports on campaign performance, highlighting key metrics and trends.
• Communicate campaign performance and insights to stakeholders, providing recommendations for improvement.
• Foster strong relationships with platform representatives to leverage new features and opportunities.

Blue Nile Jobs in New York City

Blue Nile

Head of Performance Marketing

Blue Nile

Retail Marketing Manager

Blue Nile

Luxury Sales Consultant - Part-Time - Roosevelt Field

Blue Nile

Senior Performance Marketing Specialist (Meta, Pinterest & YouTube)

Blue Nile