Deputy Director, Marketing - Light Duty and Innovative Mobility

July 23

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CALSTART

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CALSTART is changing transportation for good.

Technology • Transportation • Clean Energy • Policy • People Operations

51 - 200

💰 Grant on 2022-01

Description

• Develop and execute comprehensive marketing and communication strategies aligned with CALSTART’s mission and goals. • Lead initiatives to promote innovative mobility solutions and light-duty zero-emission vehicles. • Oversee the creation and dissemination of impactful marketing content and collateral. • Enhance member engagement through targeted communication strategies. • Develop and manage member service programs that deliver value and foster strong relationships. • Implement feedback mechanisms to continuously improve member services. • Ensure consistent messaging and branding across all marketing and communication channels. • Strengthen CALSTART’s brand identity and market presence. • Oversee the organization’s social media presence, website content, and digital marketing efforts. • Collaborate with internal teams, industry partners, and stakeholders to advance marketing initiatives. • Establish and maintain relationships with media, influencers, and other key audiences. • Represent CALSTART at industry events, conferences, and meetings. • Supervise and mentor marketing and communications staff, fostering a collaborative and high-performing team environment. • Manage external agencies and consultants as needed. • Oversee budget planning and resource allocation for the marketing and communications department.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field (Master’s degree preferred). • Minimum of 7-10 years of experience in marketing and communications, with a focus on the transportation or environmental sector. • Proven track record in developing and executing successful marketing strategies and campaigns. • Strong understanding of innovative mobility solutions and zero-emission vehicle markets. • Excellent written and verbal communication skills. • Demonstrated experience in member services and engagement. • Ability to manage multiple projects and prioritize tasks in a fast-paced environment. • Leadership experience with the ability to inspire and motivate a team. • Proficiency in digital marketing tools and platforms. • Added Bonus: Passion for sustainability and clean transportation solutions.