Head of Direct to Consumer Marketing
January 13
🏡 Remote – New York
Description
• Own strategy and execution for a paid acquisition program. • Monitor KPIs across channels including CAC, LTV, and budget pacing. • Directly manage and optimize all paid media channels including Meta, TikTok, and Google. • Create reporting and a dashboard to track performance. • Perform analysis to uncover insights and opportunities. • Develop forecast and budget recommendations. • Establish portfolio- and channel-level test roadmaps and execute tests, including launching new digital and offline channels. • Source creative. • Source, evaluate, and contract with technology vendors and creative partners as needed. • Partner closely with lean cross-functional leaders including Product, Partnerships, Engineering, Data, Operations and Finance. • Recruit and develop a lean, high-performing team.
Requirements
• A BA/BS degree. • 4+ years experience directly managing multiple paid marketing for consumer brand(s); in-house experience preferred. • Outstanding ability to synthesize data, generate insights, identify opportunities and creatively solve problems. • Strong quantitative and analytics skills with a strong grasp of incrementality, A/B testing and performance metrics. • Experience at a high-growth early-stage startup preferred.
Benefits
• Equity ownership. • Competitive compensation. • Medical, vision and dental coverage (US employees). • 401k with company match (US employees). • Three weeks of annual vacation and 8 observed holidays.
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