Paid Digital Marketing Specialist

May 22

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Colibri Group

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Leading people to achieve more and thrive in their careers

Appraisal • Distance Learning • Business • Teachers • Nurses

1001 - 5000

Description

• Support the strategy, design, execution, and reporting of multi-channel paid advertising campaign activities. • Manage existing paid advertising campaigns across all paid advertising channels (search, social, display, and youtube), to achieve awareness, lead volume, and Revenue volume at a target cumulative ROAS. • Leverage data to ascertain logical marketing segments and identify and implement tactics to drive measurable business growth. • Expand paid ad campaigns through audience, keyword, and competitive research. • Improve efficiency of campaign spend via A/B testing of ad copy, video content, campaign settings, campaign structure, bidding, and more optimizations. • Measure, analyze, and report on campaign performance as required and deliver regular campaign performance briefs to marketing leadership.

Requirements

• At least 3 years experience in paid digital demand generation role. • Exceptional analytical skills of large data sets. You can interpret data to identify and implement tactical changes at scale to achieve forecasts. • A strong proficiency in Microsoft Excel/Google Sheets. You can do the following with ease: pivot tables, vlookups, filters, and sorting. • Experience creating and maintaining daily performance tracking to identify projections to forecast, paired with recommended specific actions to positively impact performance. • Experience conducting keyword/audience research and building the campaigns with tightly grouped ad groups/ad sets with relevant ad copy/video content and landing pages/offers for the audience. • Strong working knowledge of Google Ads (Paid Search) and Google Ads editor. • Additional experience in the following platforms is a plus: Google Ads (Paid Display), Google Ads (YouTube), Microsoft/Bing Ads, Meta Ads, Tik Tok Ads. • Knowledge of marketing KPIs, such as ROAS, CPC, CPM, CTR, CVR, CPM and more. • Experience setting up, improving, and monitoring conversion tracking accuracy is a plus. • A curious mindset to consistently run A/B tests and to find more opportunities for business growth. • You take ownership and are proactive and excited to make an impact. • Ability to communicate by giving and receiving direct helpful feedback, without ego, with the goal achieving business growth in mind. • Ability to work independently and cross-functionally; paired with great organizational and time-management skills. • A strong desire to grow in your career by playing a key role in scaling a department.